Ed Bovich

Ed’s 25+ years’ in market research includes qualitative, as well as positions in product design / management in tech firms, agency planning, consulting, and even as a business school professor at the University of Michigan. His uniquely deep experience enables him to understand and unearth actionable insights driven by business objectives. He’s a specialist in B2B and thrives on complex, technical project challenges, but also has decades of consumer experience. He’s curious, above all, and driven to untangle the workings of business decision-makers’ hearts and minds. In spare time, he practices stonecutting, cycling, and his headstand. Ed has a Ph.D. in Marketing, a Psychology M.A., a B.B.A., and two years in the School of Fine Arts – all from U of M.

Education

• Ph.D. University of Michigan - Stephen M. Ross School of Business (1981 — 1987)
• Master's degree University of Michigan (1982 — 1985)
• Bachelor of Business Administration - BBA University of Michigan (1979 — 1981)
• BA studies University of Michigan (1977 — 1979)

Companies

• Partner Practica Group, LLC (2002)
• Partner The BRS Group (1995 — 2002)
• Director Cruise Technologies (1997 — 1998)
• Assistant Professor, Marketing University of Michigan, Graduate School of Business Administration (1994 — 1996)
• Director of Marketing and Product Management, Digital Cellphones Hughes Network Systems; San Diego CA (1990 — 1994)
• Senior Consultant Frank Lynn & Associates (1987 — 1990)
• Planning Supervisor DDB (1984 — 1987)