DVR Seshadri

Clinical Professor of Marketing at Indian School of Business (ISB)

Biography

Indian School of Business (ISB)

Since 2000 until joining ISB in 2016, D.V.R. Seshadri, taught in various IIMs (particularly at Bangalore, Ahmedabad and more recently at Udaipur since 2012). For 15 years prior to 2000, he worked in a variety of companies (public sector, family business and entrepreneurial start-ups, the last ten of them as CEO) spanning a variety of industries (petroleum refining & petro-chemicals, bulk drugs, active pharmaceutical ingredients, precision manufacturing and software).

His areas of interest among others include: B2B Marketing, Innovation and Entrepreneurship & Intrapreneurship. He is actively involved with several NGO’s such as Aravind Eye Care Systems, Madurai and DHAN Foundation, Madurai in addition to engagement with several top corporates such as companies of the Tata Group and L&T. He has been engaged in teaching / consulting capacity with over 100 large corporates, both India-based and foreign MNCs. He has taught a variety of courses / programs in MBA, executive MBA, long duration programs in public policy, short duration executive education programs, etc. Courses that he has taught include: Business-to-business Market Management; Reinventing through Entrepreneurial / Intrapreneurial Leadership; Strategy Formulation & Implementation; Inspired Leadership through Personal Mastery; and Reinventing the Government.

He has co-authored several books: ‘Innovation Management,’ with Shlomo Maital, Sage India in 2007; ‘Global Risk / Global Opportunity,’ with Shlomo Maital, Sage India, in June 2010; the Indian adaptation of ‘Business Market Management (B2B): Understanding, Creating and Delivering Value,’ with James Anderson, James Narus and Das Narayandas, Pearson Publishing, in June 2010; and ‘Smartonomics for the Global Manager: Simple, Powerful Macroeconomic Tools For Success in an Uncertain World’ with Shlomo Maital, Sage India, 2016. He has developed over hundred case studies and authored several application-oriented journal articles in his areas of interest.

Education

  • Fellow in Management (Doctoral Program), Indian Institute of Management Ahmedabad 1985
  • MS(Engineering Sciences), University of California, San Diego 1981
  • B. Tech(Mech. Engg), IIT Madras 1978

Research

Published Papers

  • Seshadri, D.V.R..,James Narus. (2006) "Value Chain Migration at Infosys (A)", International Journal of Technology and Innovation Management Education , 1 (1)
  • Seshadri, D.V.R..,Arabinda Tripathy. (2006) "Reinventing a Giant Corporation: The Case of Tata Steel", Vikalpa Journal , 31 (1), 133-146
  • Seshadri, D.V.R..,Jane Henry. (2006) "Dyson Appliances: The 'never-say-die' Spirit of Entrepreneurship", South Asian Journal of Management , 13 (1), 107-128
  • Seshadri, D.V.R..,Arabinda Tripathy. (2006) "Innovation through Intrapreneurship: The Road Less Traveled", Vikalpa Journal , 31 (1), 17-29
  • Seshadri, D.V.R..,Jane Henry. (2005) "Air Deccan: Revolutionising the Indian skies", South Asian Journal of Management , 12 (4), 94-125
  • Books and Monographs
  • Seshadri, D.V.R..,Swati Sisodia. (2017) "Nurturing Global Leaders of Tomorrow : An Inclusive Learning Model (SKMSVM) Shows the Way",
  • Seshadri, D.V.R..,Shlomo Maital.,Technion. (2016) "Smartonomics for the Global Manager: Simple, Powerful Macroeconomic Tools for Success in an Uncertain World",
  • Seshadri, D.V.R..,Janat Shah. "Creating an Equitable and Stable Society", DHAN Foundation, Madurai
  • Seshadri, D.V.R..,Shlomo Maital. "So that All May See: The extraordinary Journey of LV Prasad Eye Institute", LV Prasad Eye Institute

Cases

  • Nidumolu Ram.,DVR Seshadri.,Jalan, Ratan. (2019) "Stork Home Fernandez Hospitals: Going to Market with a Purpose-Driven, Disruptive Innovation,", ISB Case Study, HBS Publishing, Aug 22, 2019 (Product #: ISB172-PDF-ENG)
  • Seshadri, DVR.,K, Sasidhar. (2019) "DHAN Foundation's Climate Change Initiative (Part A): Choosing Among Multiple Good Options", Harvard Business Publishing
  • Sisodia, Swati.,Seshadri, D.V.R..,Jalan, Ratan.,Satyavageeswaran, Prakash. (2019) "Fernandez Hospital: Pioneering Excellence in Maternal and Newborn Healthcare", Harvard Business Publishing
  • Seshadri, DVR.,K, Sasidhar. (2019) "Grooming Young Graduates as Committed Development Professionals: Dhan Academy and the Dilemma of Doing Well By Doing Good", Harvard Business Publishing
  • Seshadri, DVR.,K, Sasidhar. (2019) "DHAN Foundation's Climate Change Initiative (Part B): Creating a Resilient Food Value Chain", Harvard Business Publishing
  • Seshadri, D.V.R..,K.Sasidhar. (2017) "Innovative Interventions Across the Value Chain for Combating Climate Change : A DHAN Foundation Case",
  • Debolina Dutta.,Seshadri, D.V.R.. (2017) "Tata Steel :– Creating New Revenue Streams from Consumer Insights",
  • Seshadri, D.V.R..,K.Sasidhar. (2017) "Pioneering and Innovative Model of Education : A Case of Tata DHAN Academy",
  • Debolina Dutta.,Seshadri, D.V.R.. (2017) "Marketing Innovation at Tata Steel",
  • Debolina Dutta.,Seshadri, D.V.R.. (2017) "Tata Steel :– Digital Marketing and e-Commerce",
  • Seshadri, D.V.R..,K.Sasidhar. (2017) "A Holistic Intervention Towards Sustainable Livelihoods and Costal Conservation : A Case of DHAN Foundation",
  • Seshadri, D.V.R..,Jyoti Nagesh. (2016) "Transforming Practices in Development Management",
  • Seshadri, D.V.R..,K.Sasidhar. (2016) "DHAN Foundation: Delivering Healthcare to The Village Doorstep",
  • Seshadri, D.V.R..,K.Sasidhar. (2016) "Creating grassroots leaders through DHAN’s unique leadership model",
  • Seshadri, D.V.R..,Shlomo Maital. "Sustainability of LVPEI’s business model", LV Prasad Eye Institute, Hyderabad
  • Sachin Bhide.,Sonal Bhat.,Prachee Javadekar.,Seshadri, D.V.R.. "Challenges of strategic thinking and formulation, to give life to the dream of creating a mega port in India",
  • Sachin Bhide.,Prachee Javadekar.,Seshadri, D.V.R.. "Capitalizing on the opportunities for creating a green field seaport in South India",
  • Sisodia, Swati.,Shah, Geetika.,Seshadri, DVR. "Challenges in Transforming Maternal Health in India through Midwifery: The Fernandez Foundation Initiative",
  • Javadekar, Prachee.,Bhat, Sonal.,Bhide, Sachin.,Seshadri, DVR. "Challenges of strategic thinking and formulation, to give life to the dream of creating a mega port in India",
  • Debolina Dutta.,Seshadri, D.V.R.. "Tata Steel – Challenges in Business Markets",
  • Swati Sisodia.,Neel.,Ratan Jalan.,Seshadri, D.V.R.. "Business Model for Responsible Healthcare at Fernandez Hospital, Hyderabad",
  • Javadekar, Prachee.,Bhide, Sachin.,Seshadri, DVR. "Krishnapatnam Port - Capitalizing on the opportunity",
  • Satyavageeswaran, Prakash.,Seshadri, DVR. "Brandix India Apparel City: Crucial Role of Boundary Spanners in a Dynamic Socio-political ecosystem in emerging markets",
  • P, Anand.,Seshadri, DVR. "Tata Steel Limited: Thrust on Services & Solutions to Create Uniquely Differentiated Offerings for Consumer and Business Markets",
  • Varsha Gajendragadkar.,Prachee Javadekar.,Seshadri, D.V.R.. "Entrepreneur with a mission of creating a national asset: The case of Delhi International Airport",
  • Sachin Bhide.,Prachee Javadekar.,Seshadri, D.V.R.. "Reality check : Ensuring viability of the mega seaport project in a dynamic environment",
  • Pandit, Rajesh.,Seshadri, DVR. "CloudPhysician - Collaboration between the Man and the machine to save lives",
  • Javadekar, Prachee.,Divekar, Gandhali.,Seshadri, DVR. "Airport Service Transformation – The Case of Delhi International Airport",
  • Satyavageeswaran, Prakash.,Seshadri, DVR. "Brandix Sri Lanka: Aspirations to capture premium developed country markets through expansion in emerging countries",
  • Javadekar, Prachee.,Bhide, Sachin.,Seshadri, DVR. "Transforming Delhi International Airport: An Entrepreneur’s Mission to Create a National Asset",
  • Tayade, Devendra.,Seshadri, DVR. "Snuffing Out Colossal Human Potential in India: Inevitable or Avoidable? : A Deep Dive into Basic Healthcare Services’ Innovative Model for Primary Healthcare in Tribal India",
  • Javadekar, Prachee.,Nimgaonkar, Girija.,Seshadri, DVR. "Riding on the Wings of Policy Transformation – The Case of Delhi International Airport",
  • Chauhan, Vivek.,Seshadri, DVR. "Sustaining Tata Steel’s Head-start in the ECA (Emerging Corporate Accounts) Markets: The Challenge of What Next?",
  • Girija Lagad.,Prachee Javadekar.,Seshadri, D.V.R.. "Riding on the Wings of Policy Transformation – A Case of Delhi International Airport",
  • Gandhali Divekar.,Prachee Javadekar.,Seshadri, D.V.R.. "Airport Service Transformation - A Case of Delhi International Airport",
  • Debolina Dutta.,Seshadri, D.V.R.. "Tata Steel – Addressing the White Space – Indian SME Segment",
  • Maital, Shlomo.,Sisodia, Swati.,Seshadri, DVR. "L. V. Prasad Eye Institute: Innovating the Business of Eye Care",
  • Seshadri, D.V.R..,Shlomo Maital. "Innovation Process at LVPEI", LV Prasad Eye Institute, Hyderabad.
  • Narang, Pravesh.,Seshadri, DVR. "Tata Steel’s Digital Transformation in Marketing & Sales",
  • Kardam, Nidhi.,Ghosh, Bipasa.,Seshadri, DVR. "Tata Steel – Creating New Revenue Streams from Consumer Insights",
  • Tayade, Devendra.,Mallick, Sujit.,Seshadri, DVR. "Axon Anaesthesia Associates",

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