Duygu Akdevelioglu

Education:

• Ph.D. in Marketing from University of California, Irvine, 2018
• M.S. in Marketing from Bilkent University, Turkey, 2013

Journals and Articles:

• Akdevelioglu, D., Ruvalcaba, C., & Schroeder, J. (2022). Stakeholders as Value Creators: The Role of Multi-level Networks in Employee Wellness Programs. Journal of Macromarketing.
• Akdevelioglu, D., Hansen, S., & Venkatesh, A. (2021). Wearable technologies, brand community, and the growth of a transhumanist vision. Journal of Marketing Management.
• Akdevelioglu, D., & Kara, S. (2020). An International Investigation of Opinion Leadership and Social Media. Journal of Research in Interactive Marketing. 14. 71-88.

Awards:

• Rochester Institute of Technology - 2019-2020

Books:

• (2022). SAGE Handbook of Digital and Social Media Marketing. Akdevelioglu, D., & Venkatesh, A.
• (2017). Routledge Handbook on Consumption. Routledge. Akdevelioglu, D., & Venkatesh, A.
• Chapters:
• (2022). Consumer Ties and Social Media Consumer Culture in Social Media Networks. SAGE Handbook of Digital and Social Media Marketing. Akdevelioglu, D., & Venkatesh, A.
• (2017). Social Media Consumer as Digital Avatar. Routledge Handbook on Consumption. Akdevelioglu, D., & Venkatesh, A.

Presentations:

• Thyroff, A., Hawkins, M., & Akdevelioglu, D. (2021). Thinking Big about Going Small: Conceptualizing Technology Miniaturization Consumption. 2021 Global Macromarketing Conference.
• Akdevelioglu, D., & Kara, S. (2020). Competition versus Collaboration in Online Communities of Wearable Technologies. American Marketing Association Winter Conference.
• Yang, S., Akdevelioglu, D., & Schroeder, J. (2020). Aesthetics of Food: The Role of Visual Framing Strategies for Influence Building on Instagram. Association for Consumer Research Annual Conference.
• Akdevelioglu, D., (2019). Tactics of Circumvention: How to Evade CCT's Doppelgänger Brand Images as an Emerging Scholar. Consumer Culture Theory Conference.
• Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.
• Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.
• Akdevelioglu, D., & Ruvalcaba, C. (2018). Does Network Structure Matter? The Effect of Network Ties and Value Creation Activity on Legitimation. Consumer Culture Theory Conference.
• Akdevelioglu, D., (2018). New Horizons in Analyzing the Evolving Social Media Data: Social Network Analysis. The Association of Internet Researchers (AOIR) Conference- Exploring the Shifting Sands: Accounting for Evolution in Analyzing Data from Social Media Platforms Workshop.
• Akdevelioglu, D., & Kara, S. (2017). Opinion Leadership and New Product Adoption in Social Media. 39th Annual ISMS Marketing Science Conference.
• Akdevelioglu, D., & Venkatesh, A. (2017). Strength of Ties in Social Media Networks. Consumer Culture Theory Conference.
• Akdevelioglu, D., & Braxton, D. (2017). The Role of Social Media Publics in Customer Experience. American Marketing Association Winter Conference.
• Akdevelioglu, D., & Venkatesh, A. (2017). Consumer Ties and Social Media Networks. American Marketing Association Winter Conference.
• Akdevelioglu, D., & Venkatesh, A. (2016). Consumer Ties in Social Media Networks. INSNA XXXVI Sunbelt Conference of the International Network for Social Network Analysis.
• Akdevelioglu, D., (2016). Social Media, Social Networks and Marketing: A Cultural Approach to Strength of Ties. American Marketing Association Winter Conference.
• Akdevelioglu, D., (2015). Cultural Approach to Tie Strength: Understanding Social Media Communities. Consumer Culture Theory Conference.

Proceedings:

• Akdevelioglu, D., & Ruvalcaba, C. (2019). Legitimation of Incentivized Wellness. Academy of Marketing Conference.
• Akdevelioglu, D., & Yucel, G. (2019). Poor But Grateful: An Investigation of Low-Income Consumers Coping with Poverty. Association for Consumer Research Annual Conference.
• Akdevelioglu, D., & Ruvalcaba, C. (2018). Does Network Structure Matter? The Effect of Network Ties and Value Creation Activity on Legitimation. Consumer Culture Theory Conference.
• Akdevelioglu, D., & Kara, S. (2017). Opinion Leadership and New Product Adoption in Social Media. 39th Annual ISMS Marketing Science Conference.
• Akdevelioglu, D., & Venkatesh, A. (2017). Strength of Ties in Social Media Networks. Consumer Culture Theory Conference.
• Akdevelioglu, D., & Braxton, D. (2017). The Role of Social Media Publics in Customer Experience. American Marketing Association Winter Conference.
• Akdevelioglu, D., & Venkatesh, A. (2017). Consumer Ties and Social Media Networks. American Marketing Association Winter Conference.
• Akdevelioglu, D., & Venkatesh, A. (2016). Consumer Ties in Social Media Networks. INSNA XXXVI Sunbelt Conference of the International Network for Social Network Analysis.
• Akdevelioglu, D., & Venkatesh, A. (2016). Social Media, Social Networks and Marketing: A Cultural Approach to Strength of Ties. American Marketing Association Winter Conference.
• Akdevelioglu, D., & Venkatesh, A. (2015). Cultural Approach to Tie Strength: Understanding Social Media Communities. Consumer Culture Theory Conference.