Douglas Olsen

Douglas Olsen is an associate professor with W. P. Carey School of Business and Thunderbird School of Global Management at Arizona State University. He joined the ASU in 2008. His research focuses on innovation and consumer behavior. Prior to coming to ASU, he hed positions at University of Alberta, Canada.

Education

• Ph.D. University of Alberta, Canada 1992

Publications

• The 5 Laws of Innovation Success: Generating Critical Momentum for Products, Services and Ideas. Phoenix, AZ, Novetics Press, 2012.
• "Print Advertising: White Space," with John W. Pracejus and Thoams O"Guinn, Journal of Business Research, in press.
• "How Many Pictures Should Your Print Ad Have? The Effects of Increasing the Number of Images in Print Advertisements on Affective and Cognitive Resources," with Rafi Chowdhury and John W. Pracejus, Journal of Business Research, 64 (1), 2011, 3-6.
• "Hurting Those We Should Love the Most," chapter in The Disloyal Company, 2009, Leger Marketing (Ed.), Transcontinental Books, Montreal, Canada, pp. 77-93. French and English editions printed.
• "Integration of Same and Oppositely Valenced Affective Stimuli Under Simultaneous Presentation Conditions," with Rafi Chowdhury and John W. Pracejus, Journal of Advertising, 37 (3), 2008, 7-18.