Douglas Mac Lachlan
Professor Emeritus of Marketing at Foster School of Business
Schools
- Foster School of Business
Links
Biography
Foster School of Business
Education
- PhD University of California, Berkeley (1971)
- MA University of California, Berkeley (1970)
- MBA University of California, Berkeley (1965)
- BA University of California, Berkeley (1963)
Current Research
- Customer response models, Data mining methods, Customer relationship management, Pricing models, Marketing metrics
Positions Held
- At the University of Washington since 1970
- Visiting scholar at INSEAD in Fontainebleau, France, 1982-1983
- Visiting professor at, Catholic University in Leuven, Belgium, 1991-1992
- Visiting professor at, Koc University in Istanbul, Turkey, 2001
- Visiting professor at, Vice president of marketing at Hartec Corporation, 1966-1970
Honors and Awards
- Marion B. Ingersoll Professor of Marketing, 2007-2012
- Dean''s Citizenship Award, 2003
- Andrew V. Smith Faculty Development Award, 2001
- Simpson Timber Faculty Scholar, 1992-1994
- Ford Motor Company Professor, 1989-1990
- Nordstrom Professor of Retail Marketing, 1988-1989
Academic Service
- Faculty Director - International Alliances, 2003-2006
- Associate Dean for Academic Programs, 1995-1999
- Chairman of the Department of Marketing and International Business, 1978-82, 1983-86, 1993-94, & 2006-2012
- Executive Direct, Center for International Business Education and Research (CIBER), 1995-1999
Courses Taught
- Marketing Research
- Database Marketing and Decision Models
- Advanced Marketing Management
- Marketing Research Topics: Analysis of Multivariate Marketing Data, Data Mining
Read about executive education
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