Douglas Mac Lachlan

Education

• PhD University of California, Berkeley (1971)
• MA University of California, Berkeley (1970)
• MBA University of California, Berkeley (1965)
• BA University of California, Berkeley (1963)

Current Research

• Customer response models, Data mining methods, Customer relationship management, Pricing models, Marketing metrics

Positions Held

• At the University of Washington since 1970
• Visiting scholar at INSEAD in Fontainebleau, France, 1982-1983
• Visiting professor at, Catholic University in Leuven, Belgium, 1991-1992
• Visiting professor at, Koc University in Istanbul, Turkey, 2001
• Visiting professor at, Vice president of marketing at Hartec Corporation, 1966-1970

Honors and Awards

• Marion B. Ingersoll Professor of Marketing, 2007-2012
• Dean''s Citizenship Award, 2003
• Andrew V. Smith Faculty Development Award, 2001
• Simpson Timber Faculty Scholar, 1992-1994
• Ford Motor Company Professor, 1989-1990
• Nordstrom Professor of Retail Marketing, 1988-1989

Academic Service

• Faculty Director - International Alliances, 2003-2006
• Associate Dean for Academic Programs, 1995-1999
• Chairman of the Department of Marketing and International Business, 1978-82, 1983-86, 1993-94, & 2006-2012
• Executive Direct, Center for International Business Education and Research (CIBER), 1995-1999

Courses Taught

• Marketing Research
• Database Marketing and Decision Models
• Advanced Marketing Management
• Marketing Research Topics: Analysis of Multivariate Marketing Data, Data Mining