Douglas Hughes

Doug Hughes is Associate Professor of Marketing at the Broad College of Business and Graduate School of Management at Michigan State University, where he also serves as Director of Research for the Strategic Sales Institute. Dr. Hughes holds a Ph.D. from the University of Houston, an M.B.A. from Michigan State University, and a B.S. in Marketing from the University of Tennessee. His research centers on managerial issues in marketing, with a special emphasis on salesperson decision-making, sales force management, brand relationships, and the marketing-sales interface. Hughes has published articles in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and other premier academic journals. He serves as the Associate Editor and incoming Editor-in-Chief of Journal of Personal Selling and Sales Management and is on the Editorial Review Board for Journal of the Academy of Marketing Science. Professor Hughes was honored with the 2011 American Marketing Association Sales SIG "Excellence in Research Award" and 2013 Withrow Emerging Scholar Award.

Dr. Hughes teaches undergraduate, master's, and doctoral-level courses as well as being involved in executive education. He has received several national and university teaching awards, including the AMA McGraw-Hill/Irwin Sales Teacher of the Year Award, University of Houston Provost's Teaching Excellence Award, and The Sales Excellence Institute's Teacher of the Year award.

In addition to his academic credentials, Dr.Hughes leverages a rich corporate background in marketing, sales, and general management, having worked with some of the world's most recognized brands. His career includes experience as CEO of a business services firm, as a senior executive in both marketing and sales at Fortune 100/500 consumer packaged goods firms and as a consultant for several companies across multiple industries.