Don Joo Lee

Professor DJ Lee has been working for Samsung Electronics Co. in the Strategic Marketing area for 34 years and is a faculty member at SKK GSB.

He worked for 10years in the US for Samsung Electronics America, and for 7 years in Samsung Electronics Russia. His last assignment was in the smartphone business.

While he was in Russia, the subsidiary Samsung Russia outperformed any other subsidiary in the world and the Samsung Brand was selected as the National Brand of Russia in the Consumer Electronics field.

In the smartphone business, he contributed to the launch of the Galaxy S brand and initiated the product planning of Galaxy Note series. During his tenure, the revenue and profit of the Samsung smartphone business worldwide reached unprecedented heights.

Since 2015, he has been sharing his experiences with SKK GSB students and imparting his knowledge obtained in the real business world. Insights from his meetings with world renowned IT leaders will be invaluable to the next generation of business leaders.

Research Interests

• Strategic Marketing
  
• Marketing of Technological Innovations
  
• Global Marketing

Education

• B.A: Seoul National University
• M.B.A: Columbia University