Dinah Cohen Vernik

Dr. Dinah Cohen is an Assistant Professor of Marketing at The University of Houston-Downtown. She earned her Ph.D. in Business Administration (Marketing) from Duke University. Dr. Cohen's research interests include digital goods, product co-creation, pricing, and competitive strategy. Her work has appeared in various academic journals including Marketing Science and Management Science, and she has presented at numerous refereed national and international conferences.

When she joined MDCOB in 2019, Dr. Cohen brought over 10 years of experience in teaching MBA and undergraduate business students. She considers teaching to be a vital and fulfilling part of her academic career. Dr. Cohen is committed to sharing her expertise, contributing to the intellectual growth of students, and guiding students towards becoming better managers, making more rational decisions, and succeeding in the business world outside of school. Her teaching interests include digital and social media marketing, analytics, and decision modeling.

Prior to academia, Dr. Cohen worked in the software industry, where she managed product development and direct corporate sales.

Teaching Interests:

• Marketing of new technologies
• Marketing research
• Pricing
• Marketing channels

Research Interests:

• Marketing of new technologies
• Pricing
• Distribution channels
• Decisions analysis with multiple objectives
• Game theory

Education

• Ph.D. in Business Administration (Marketing), Duke University, NC, USA
• M.S. in Applied Mathematics, Ulyanovsk State University, Russia
• M.A. in Linguistics and International Communications, Ulyanovsk State University, Russia