Dildar Hussain

Teaching

• Brand Management
• Franchising Strategy & Business Operations
• Fundamentals of Strategic Management
• International Strategy
• Market Entry Decision
• Marketing Management (Marketing Simulation)
• Marketing Research
• Research Methodology and Process
• Services Marketing Management

Research Interest

• Brand Management
• Social Media Marketing
• Luxury Marketing
• Services Marketing
• Franchising
• Strategic Marketing
• Sustainability

Qualifications

• Ph.D., University of Vienna, Austria, 2011

Service

Service to the Institution

• Programme Director – M.Sc. ILBM
• Member of several administrative and accreditation committees
• Supervision of Ph.D. and D.B.A. Students
• Chair/member of several Ph.D. and D.B.A. thesis committees
• Supervision of M.Sc. Students

Service to Profession

• Reviewer for Journal of Small Business Management, Small Business Economics Journal, International Journal of Retail & Distribution Management, International Journal of Emerging Markets, Journal of Marketing Communications, International Journal of Business Performance Management, Journal of Quality & Technology Management, Pakistan Economic and Social Review, International Society of Franchising Conference, Academy of Management Conference, and International Corporate and Marketing Communication Conference.
• Since 2014 – External examiner/review of doctoral theses at several institutes in France, UK and Pakistan.
• 2019 – Keynote Speaker and Discussant, International Conference on Sustainable Business Development.
• 2018 – Keynote Speaker and Discussant, International Conference on Management, Business & Technology.
• 2018 – Keynote Speaker and Discussant, International Conference on Management and Commerce.
• 2017 – Keynote Speaker and Discussant, International Conference on Management, Business & Technology.
• 2019, 2018, 2015, 2012, 2009 – Discussant and Session Chair, International Annual Society of Franchising (ISoF) Conference.
• 2018, 2015, 2013, 2009 – Discussant and Session Chair, International Conference on Economics and Management of Networks.
• 2014 – Discussant and Session Chair, International Conference on Entrepreneurship and Business Management.
• 2014 – Discussant and Session Chair, International Workshop on Franchising, Retail & Service Chains.
• 2012 – Presentation at a Community Meeting (Lycée de la Merci).

Work Experience

Academic

• Full Professor, Rennes School of Business (December, 2022 – Present)
• Head of the Marketing Academic Area at Rennes School of Business, (February 2019 – Present)
• Associate Professor, Rennes School of Business (September, 2016 – November 2022)
• Assistant Professor, Rennes School of Business (January, 2012 – August, 2016)
• Adjunct Faculty, University of Vienna (February, 2011 – January, 2012)
• PhD Fellow, University of Vienna (March, 2007 – February, 2011)

Non Academic

• Operations Manager, Faysal Bank Limited (June, 2004 – December, 2006)
• Officer, Askari Bank Limited (November, 2002 – June, 2004)
• Officer, First Standard Investment Bank Limited (September, 2001 – November, 2002)

Intellectual contributions

Articles in Refereed Journals

• Antecedents and consequences of students’ attitudes towards internationally accredited business schools: a signalling theory perspective. Authors : Butt, M.M., Huisman, J., Hussain, D., Alam, M. & Amin, M. Published in: Journal of Marketing for Higher Education, In Press. Year: 2023
• Tax amnesty schemes, anti-money laundering regulations and customer due diligence by financial institutes: an evaluation of the implementation issues in Pakistan. Authors : Sultan, N., Mohamed, N., & Hussain, D. Published in: Qualitative Research in Financial Markets, In Press. Year: 2023
• Diversification as a Strategic Choice by Franchisees: A Qualitative Exploration and Framework Development in Brazil. Authors : Grünhagen, M., Gonzalez-Diaz, M., Hussain, D. & Monterio da Silva Filho, H. Published in: Journal of Small Business Management, 60(2), 253-288. Year: 2022
• Ethical leadership and environment specific discretionary behaviour: The mediating role of green human resource management and moderating role of individual green values. Authors: Islam, T., Hussain, D., Ahmed, I. & Sadiq, M. Published in: Canadian Journal of Administrative Sciences, 38(4), 442-459. Year: 2021
• Does corporate environmentalism affect corporate insolvency risk? The role of market power and competitive intensity. Authors : Aziz, S., Rahman, M., Hussain, D & Nguyen, D.K. Published in: Ecological Economics, 189, 107182. Year: 2021
• Franchising in South Asia: Past, present, and future developments. Authors : Hussain, D., Grünhagen, M., Panda, S. & Hossain, M.I. Published in: Journal of Marketing Channels, 26 (4), 227-249. Year: 2020
• Luxury fashion and sustainability: looking good together. Authors : Campos Franco, J., Hussain, D. & Mccoll, R. Published in: Journal of Business Strategy, 41(4), 55-61. Year: 2020
• Organizational capabilities and multi-unit franchising: Evidence from Germany and Switzerland. Authors : Hussain, D., Srekovic, M. & Windsperger, J. Published in: Small Business Economics, 50(4), 717-727. Year: 2018
• Value creation and appropriation following M&A: A data envelopment analysis. Authors : Rahman, M., Lambkin, M. & Hussain, D. Published in: Journal of Business Research, 69(12), 5628-5635. Year: 2016
• Why do firms adopt Enterprise Risk Management (ERM)? Empirical evidence from France. Authors : Khan, M.J., Hussain, D. & Mehmood, W. Published in: Management Decision, 54(8), 1806-1907. Year: 2016
• An investigation of the independent small business owners’ perceptions of franchisee relationships. Authors : Perrigot, R., Hussain, D. & Windsperger, J. Published in: International Journal of Retail & Distribution Management, 43(8), 693-711. Year: 2015
• Trust and the tendency towards multi-unit franchising: A relational governance view. Authors : Greissmair, M., Hussain, D. & Windsperger, J. Published in: Journal of Business Research, 67(11), 2337-2345. Year: 2014
• Online video advertisement avoidance: Can interactivity help? Authors : Hussain, D. & Lasage, H. Published in: Journal of Applied Business Research, 30(1), 43-50. Year: 2014
• Using a multi-theoretical framework to explain multi-unit franchising. Authors : Hussain, D., Perrigot, R., Mignonac, K., El Akermi, A. & Herrbach, O. Published in: Managerial and Decision Economics, 34(3), 161-169. Year: 2013
• Multi-unit franchising: A property rights view. Authors : Hussain, D. & Windsperger, J. Published in: European Journal of Law and Economics, 35(2), 169-185. Year: 2013
• Multi-unit franchising: A comparative case analysis. Authors : Hussain, D. & Windsperger, J. Published in: Journal of Applied Business Research, 27(1), 103-112. Year: 2012
• Multi-unit ownership strategy in franchising: Development of an integrative model. Authors : Hussain, D. & Windsperger, J. Published in: Journal of Marketing Channels, 17(1), 3-31. Year: 2010
• Making strategic networks pluralistic neighborhoods. Authors : Yaqub, M. Z., Hussain, D. & Yaqub, R.M.S. Published in: The International Journal of Knowledge, Culture, and Change Management, 9(2), 113-128. Year: 2009

Chapters, Cases, Readings, & Supplements

• Multi-unit franchising: Organizational capabilities and transaction cost explanations. Authors : Hussain, D. & Windsperger, J. Published in: Interfirm Networks: Cooperatives, Franchising and Strategic Alliances (pp. 35-55), Heidelberg: Springer. Year: 2015

Presentations of Refereed Articles at International Conferences

• Leveraging on Perceived Sustainability for HENRY Consumers and Sustainable Luxury Brands: A Transformative Consumer Research Examination. Authors : Martínez Pérez, M.E., Koronaki, E., & Hussain, D. Presented at: Monaco Symposium on Luxury, Monaco. Year: 2023
• Measuring Social Influence in Online Social Networks – A Focused Literature Review on Human Behaviors. Authors : Chalakudi, S.N., Hussain, D., Bharathy, G., & Kolluru, M. Presented at: Association of Marketing Theory and Practice Conference, Hilton Head, South Carolina, USA. Year: 2023
• Consumers’ Perception of Franchising: A Comparative Study of Nigeria and France. Authors : Awokoya, O.F. & Hussain, D. Presented at: 35th Annual International Society of Franchising Conference, Burlington, Ontario, Canada. Year: 2022
• An investigation into franchisees’ positive word-of-mouth in emerging countries. Authors: Awokoya, O.F. & Hussain, D. Presented at: Nineth International Conference on Economics and Management of Networks, Online. Year: 2021
• Antecedents of franchisees’ positive word-of-mouth in emerging countries .
• Authors : Awokoya, O.F. & Hussain, D. Presented at: 33rd Annual International Society of Franchising Conference, Vienna, Austria. Year: 2019
• Personal values and luxury consumption: The case of Vietnam. Authors : Hussain, D. & Tran, D.T. & Warraich, M.A. Presented at: 14th International Conference on Management, Finance and Economics. Tokyo, Japan. Year: 2019
• A qualitative exploration of multi-brand, multi-system and multi-role franchising in Brazil.
• Authors : Grunhagen, M., González-Díaz, Hussain, D. & Monteiro da Silva Filho, H. Presented at: 32nd Annual International Society of Franchising Conference, Quito, Ecuador. Year: 2018
• Franchising: A less risky path to entrepreneurship. Authors : Hussain, D. Presented at: International Conference on Management and Commerce, University of Gujrat, Pakistan. Year: 2018
• Explaining franchisees’ multi-unit ownership strategy. Authors : Hussain, D. & Monteiro da Silva Filho, H. Presented at: British Academy of Management Conference, Coventry, UK. Year: 2017
• Luxury marketing strategy: Anti-laws of marketing. Authors : Hussain, D. Presented at: International Conference on Management, Business and Technology, Lahore, Pakistan. Year: 2017
• An empirical investigation of franchisees’ multi-unit ownership strategy. Authors : Hussain, D. & Monteiro, H. Presented at: 9th International Conference on Marketing, Cluj-Napoca, Romania. Year: 2016
• Competitive advantage through corporate social responsibility in franchising. Authors : Gorovaia, N. & Hussain, D. Presented at: 30th Annual International Society of Franchising Conference, Groningen, The Netherlands. Year: 2016
• Multi-unit ownership strategy in franchising: An empirical investigation of franchisees’ perspective. Authors : Hussain, D. & Monteiro, H. Presented at: International Workshop on Franchising & Distribution Networks in Emerging Countries, Saint-Etienne, France. Year: 2016
• Corporate social responsibility and brand competitiveness: The case of franchising. Authors : Gorovaia, N. & Hussain, D. Presented at: 7th International Conference on Economics and Management of Networks, Cape Town, South Africa. Year: 2015
• Organizational Capabilities and Multi-unit Franchising: Evidence from Germany and Switzerland. Authors : Hussain, D. & Windsperger, J. Presented at: 29th Annual International Society of Franchising Conference, Oviedo, Spain. Year: 2015
• Franchise termination: A case study. Authors : Hussain, D. & Warraich, M.A. Presented at: International Conference on Entrepreneurship and Business Management, Penang, Malaysia. Year: 2014
• Bottled up entrepreneurial capabilities: A case of franchise termination by the franchisee. Authors : Hussain, D. Presented at: International Workshop on Franchising, Retail & Service Chains, Rennes, France. Year: 2014
• The impact of trust on ownership strategy: The case of multi-unit franchising. Authors : Griessmair, M., Hussain, D. & Windsperger, J. Presented at: 6th International Conference on Economics and Management of Networks, Agadir, Morocco. Year: 2013
• Using a multi-theoretical framework to explain multi-unit franchising. Authors : Hussain, D., Perrigot, R., Mignonac, K., El Akermi, A. & Herrbach, O. Presented at: 19th International Conference on Recent Advances in Retailing and Consumer Services Science, Vienna, Austria. Year: 2012
• Multi-unit franchising: Organizational capabilities and transaction cost explanations. Authors : Hussain, D. & Windsperger, J. Presented at: 26th Annual International Society of Franchising Conference. Fort Lauderdale, Florida: USA. Year: 2012
• Multi-unit ownership strategy in franchising. Authors : Hussain, D. & Windsperger, J. Presented at: 5th Economics and Management of Networks Conference. Nicosia, Cyprus. Year: 2011
• Multi-unit franchising: Organizational capabilities and transaction cost explanations. Authors : Hussain, D. & Windsperger, J. Presented at: 25th Annual International Society of Franchising Conference. Boston, Massachusetts: USA. Year: 2011
• Multi-unit franchising: A property rights view. Authors : Hussain, D. & Windsperger, J. Presented at: 24th Annual International Society of Franchising Conference. Sydney: Australia. Year: 2010
• What makes small business a success or a failure? Authors : Hussain, D. Presented at: Business and Management Conference. Durban: South Africa. Year: 2009
• Multi-unit franchising: A case study analysis. Authors : Hussain, D. & Schromm, C. Presented at: 4th International Conference on Economics and Management of Networks. Sarajevo: Bosnia & Herzegovina. Year: 2009
• Franchisor’s tendency to use multi-unit franchising: A conceptual model. Authors : Hussain, D. Presented at: Academy of Marketing Science World Congress. Oslo: Norway. Year: 2009
• Multi-unit ownership strategy in franchising: Evolution of the multi-unit franchising research and development of an integrative model. Authors : Windsperger, J. & Hussain, D. Presented at: 23rd Annual International Society of Franchising Conference. San Diego: California, USA. Year: 2009