Denish Shah

Education

• Ph.D., University of Connecticut
• MBA, École nationale des ponts et chaussées (ENPC)
• B.E., Mumbai University

Specializations

• marketing strategy
• direct & database marketing
• digital & social media marketing
• customer relationship marketing

Biography

Dr. Shah is the Barbara and Elmer Sunday Associate Professor of Marketing, Director of the Social Media Intelligence Lab, and Co-Director of the Marketing (CMO) RoundTable at Georgia State University. His research focuses on issues pertaining to linking marketing strategies to the financial performance of firms. His research approach entails developing new conceptual frameworks or conducting quantitative analyses to develop data-driven managerial insights. His research has been published in top journals such as the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review, and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing.

Dr. Shah’s research has been a finalist or winner of six best paper awards, including the prestigious Paul Root award, ISMS practice-prize award, and the Robert D. Buzzell best paper award. He is a 2015 MSI Young Scholar and recipient of seven teaching excellence awards. In 2018, he was awarded the Varadarajan Award that recognizes a top marketing professional worldwide each year for the overall impact on marketing strategy and research within ten years of receipt of the doctoral degree.