Demetrio Barragan

Demetrio Barragán is an adjunct professor for the Marketing & Technology area at IE. His research and teaching interests focus on the customer relationship management (CRM), business intelligence (BI) and corporate performance management (CPM). Specific areas of research also include software architecture, business process and change management.

Professor Barragán holds a B.A. Engineer in Computer, an Executive MBA from IE, complementing his research with Programs and Diplomas from recognized International Universities and Business Schools such us University of California and INSEAD.

CORPORATE EXPERIENCE

• 19 years of experience in technical support, consultancy and sales & marketing, holding positions in companies like Microsoft, IBM and Capgemini Ernst & Young
• 2006: Enterprise & Partner Director. Hyperion (Oracle)
• 2004 – 2005: Vice-president. Capgemini Ernst & Young
• 2002 – 2004: Business Director. IBM
• 1994 – 2002: Global Service Director. MICROSOFT
• 1988 – 1994: Technical Director. Ashton-Tate / Borland

ACADEMIC BACKGROUND

• 2002: Leadership Excellence Program. INSEAD
• 2000. Diploma in Marketing. Universidad Complutense Madrid
• 1996: Diploma in Quality Management. Krauthammer International
• 1994: Master in Software Architecture. Universidad de California – Berkeley
• 1991 – 1992: Executive Master in Business Administration. IE
• 1983 – 1987: Engineer in Computer. Universidad Politécnica Madrid