Demetra Andrews
Clinical Associate Professor of Marketing at Kelley School of Business
Biography
Kelley School of Business
Consumer Researcher, Educator, and Trainer
Skilled marketer and educator with notable record of developing and delivering actionable marketing insights.
Education, Training, and Professional Development • Recipient, William R. Jones Mentoring Award, Florida Education Fund. • Nominee, Florida State University, University Teaching Award. • Marketing trainer for the FSU Entrepreneurship continuing education conference. • Appointed to the Education, Training, and Development Committee of the Diversity and Inclusion Council at Florida State University. • Received top ratings in instructional design and delivery.
Marketing Strategy and Business Management • Returned a $5M career school to profitable operations within 13 months of assuming the directorship. • Built a start-up training company and developed partnerships with local organizations to provide college and career preparatory training programs for economically-disadvantaged youth. • Launched 7 new products for a technology services company. • Negotiated contracts valued at $180K/yr. to supplement American Airlines' weekly offering of NetSAAver flight specials.
Research and Analysis • Skilled in multiple research and analysis techniques. • Delivered more than 10 invited research presentations at local, regional, and national conferences. • Published innovative research producing insights into consumer behavior. • Recipient of grant awards in excess of $35K.
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