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Biography

London College of Fashion
Associate Lecturer ual

Debbie Flowerday is a visual merchandiser, with extensive knowledge and experience of the display and visual merchandising industry, we asked how she began her career and she explained; 'Back in the day I actually worked at what we used to call apprenticeships, which is a three-year training course - you started from scratch and worked your way up. And then from there, you went to work in different stores.'

Debbie tells us that over the years, she has 'worked in many different stores and was freelance for many years.' working globally for well-known retailers including Max Mara, Mary Quant, Estée Lauder, Top Shop, Gucci and Royal Worcester.

Her skills include Visual Merchandising, Window Concept, and Product Styling, Retail Design, Store Layout, Interior Design, Exhibition, Product Styling, Photographic Styling, Events, and Product Launches and VM Training and Guidelines.

Debbie gained experience in Interior Design while travelling. She found that her extensive visual merchandising experience gave her many transferable skills 'the skill that I have through visual merchandising, I was able to apply it to interior design. In the Middle East, I worked for different families, working on interior design, and because of my skills, I was very confident to do that.'

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