Dawn Holmes

Dawn has had a long career in business and marketing with several major technology brands including Schlumberger, Hewlett-Packard and Brother. She is an active Fellow of the Chartered Institute of Marketing and is currently on the Board of Trustees.

She has a degree in Mechanical Engineering and an MBA. She is currently a member of the Doctoral Programme at Alliance Manchester Business School (AMBS) researching how companies use big data to enhance customer experience.

Her 18-year career at Brother included posts as Head of Insight Deployment, Head of Business Intelligence and Head of Marketing. This allowed her to use marketing philosophies across the business, ensuring a strong customer focus. She now combines consultancy work on data insight projects with teaching in higher education.