David Tyler

Education

PhD Management (Sport Management), University of Massachusetts, Amherst, 2013 MS Sport Management, University of Massachusetts, Amherst, 2006 MBA, University of Massachusetts, Amherst, 2006 BA Government and Spanish, University of Notre Dame, 2001

Academic Appointments

Associate Professor, University of Massachusetts, Amherst, 2020-Present Associate Professor, Western Carolina University, 2017-2020 Assistant Professor, Western Carolina University, 2011-2017

Research Interests

• Sport rivalry
• Fan identification
• Consumption communities

Teaching Interests

• Data analysis
• Sport finance
• Sport marketing

Recent Honors & Awards

Best Professional Research Paper, Sport Marketing Association, 2019 Faculty Research and Creative Activities Award, Western Carolina Univ Graduate School, 2018 Paper of the Year in Sport Marketing, American Marketing Association, 2017 Creative & Innovative Teaching Award, Western Carolina Univ College of Business, 2017

Selected Publications

Tyler, B. D., Cobbs, J., Nichols, B. S., Dalakas, V. (2020). Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.09.029

Tyler, B. D. & Cobbs, J. B. (2017). All rivals are not equal: Clarifying misrepresentations and discerning three core properties of rivalry. Journal of Sport Management, 31(1), 1-14. https://doi.org/10.1123/jsm.2015-0371

Tyler, B. D. (2017). Using the Time Value of Money Decision Tree to calculate an athlete's contract offers. Case Studies in Sport Management, 6(1), 48-57. https://doi.org/10.1123/cssm.2017-0026

Tyler, B. D. & Cobbs, J. B. (2015). Rival conceptions of rivalry: Why some competitions mean more than others. European Sport Management Quarterly, 15(2), 227-248. https://doi.org/10.1080/16184742.2015.1010558

Fairley, S. & Tyler, B. D. (2012). Bringing baseball to the big screen: A sense of community at the ballpark. Journal of Sport Management, 26, 258-270. https://doi.org/10.1123/jsm.26.3.258