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11/16/2010: Getting Your Story Straight

Biography

Haas School of Business
Lecturer

Education

  • MBA, Marketing, Columbia University
  • BA, Urban Studies and History, Brown University

Positions Held

At Haas since 2008

  • 2009 – present, Co-Founder, Spiral Staircase (theatrical production company)
  • 2008 – present, Executive in Residence, Haas School of Business
  • 2008 – present, Founder, Box Out Industries (start-up consulting practice)
  • 2002 – 2008, Vice President of Marketing, Yahoo! Inc.
  • 2001 – 2002, Chief Marketing Officer, The Feedroom
  • 1998 – 2000, Senior Vice President of Marketing, Quokka Sports
  • 1997 – 1998, President, JWT/West, J. Walter Thompson
  • 1989 – 1997, Global Business Director, J. Walter Thompson
  • 1985 – 1988, Account Management, J. Walter Thompson

External Service and Assignments

  • Consulting:  Splashtop (DeviceVM), Timebridge, Rixty, GreenPangia, Red Awning
  • Board of Directors, Destiny Arts Center, Oakland, CA; American Conservatory Theatre, San Francisco, CA
  • Advisor: Mine Advisory Group of America

Teaching

  • Guest lecturer: marketing, entrepreneurship, product development and product marketing, new media, innovation.
  • Undergraduate and graduate student mentor: career planning, business plan feedback, marketing counsel.

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