David Riemer

Lecturer at Haas School of Business

Biography

Haas School of Business

David lives at the intersection of innovation and storytelling. He helps entrepreneurs, business people, students and artists focus their ideas through the power of narrative. In short, he helps people get their story straight.

Earlier in his career, David led the ad agency J. Walter Thompson in San Francisco, held senior marketing roles at two tech start-ups and was VP Marketing at Yahoo! in the mid-2000’s. David now runs Box Out Industries where he works with entrepreneurs, product managers and marketers to develop and convey their product stories. He also started Spiral Staircase Productions to collaborate with artists and is currently developing two original musicals.

David teaches innovation and design-thinking at Berkeley-Haas Business school, is an active advisor at several Bay Area accelerators and is a frequent speaker about the power of storytelling. David also serves as Chair of the Board of the American Conservatory Theater in San Francisco and Vice President of the Board of the Destiny Arts Center in Oakland.

He holds a BA from Brown University and an MBA from Columbia. He lives in the Bay Area with his wife, a middle school librarian, and his adult children (thankfully!) live nearby. When he's not telling stories or watching them, David is either in his garden, on his bike, or traveling someplace with very good food!

Education

  • MBA, Marketing, Columbia University
  • BA, Urban Studies and History, Brown University

Positions Held

At Haas since 2008

  • 2009 – present, Co-Founder, Spiral Staircase (theatrical production company)
  • 2008 – present, Executive in Residence, Haas School of Business
  • 2008 – present, Founder, Box Out Industries (start-up consulting practice)
  • 2002 – 2008, Vice President of Marketing, Yahoo! Inc.
  • 2001 – 2002, Chief Marketing Officer, The Feedroom
  • 1998 – 2000, Senior Vice President of Marketing, Quokka Sports
  • 1997 – 1998, President, JWT/West, J. Walter Thompson
  • 1989 – 1997, Global Business Director, J. Walter Thompson
  • 1985 – 1988, Account Management, J. Walter Thompson

External Service and Affiliations

  • Consulting: Splashtop (DeviceVM), Timebridge, Rixty, GreenPangia, Red Awning
  • Board of Directors, Destiny Arts Center, Oakland, CA; American Conservatory Theatre, San Francisco, CA
  • Advisor: Mine Advisory Group of America

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