David Rice
Associate Professor of Marketing at Schulich School of Business
Schools
- Schulich School of Business
Links
Biography
Schulich School of Business
My current research is aimed at understanding how modern technology can be used in the application of marketing research. My recent work has involved an examination of advancements in customer tracking, real-time monitoring and business analytics. Specific topics of interest and research include facial recognition/biometrics, mobile surveillance, social media metrics, online surveys, so-called ‘Big Data’ and data privacy concerns. Dr. Rice serves as the Editor-in-Chief of the Future of Marketing Magazine.
Area of Expertise
- Marketing
Research Interests
- Data Mining
- Marketing
- Marketing - Technology
- Marketing Communications
- Marketing Research
- Research Methodology
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