David Griffith

David A. Griffith is the Iacocca Chair, Professor of Marketing and Chair of the Department of Marketing. He joined the faculty of the College of Business and Economics at Lehigh University in July of 2012. Prior to joining Lehigh, David served as the John William Byington Endowed Chair in Global Marketing and Professor of Marketing at the Eli Broad Graduate School of Management at Michigan State University, where he also served as Director of the Ph.D. Program. He has also served on the faculty of the University of Hawai''i at Manoa, the Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, and University of Oklahoma.

David earned his B.S.B.A. with honors, in finance from the University of Akron. Prior to obtaining his M.B.A. in general management from Kent State University, David worked for Paine Webber and Company Securities as a corporate intern and then as a technical and fundamental analyst. Next, he worked for Hampton Pension Services as a pension plan consultant and administrator where he was responsible for the administration and qualification of more than 75 defined contribution plans, developed and maintained client relationships and supervised and trained employees in areas of pension administration and trust accounting. David then returned to academia and earned his Ph.D. in marketing, with a specialization in international business, from Kent State University.

David is recognized as a leading scholar in marketing strategy, with specialized knowledge of inter-firm governance strategy, global marketing and innovation. He has contributed over 100 refereed journal articles to the scholarly literature. His research has been published in numerous leading academic journals including the Journal of Marketing Research, Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, Journal of Operations Management, and the Journal of Retailing. In 2015 he received the Hans B. Thorelli Award from the American Marketing Association for significant long term-contributions to International Marketing Theory and Practice and in 2014 he received the Carl & Ingeborg Beidelman Research Award in Business & Economics from Lehigh University. He served as the Editor-in-Chief (2008-2013) of the American Marketing Association''s Journal of International Marketing, and currently serves on numerous journal editorial review boards, and as a member of the Board of Directors of the AMA Global Marketing Special Interest Group. David was appointed to the American Marketing Association''s Academic Council (2014-2017), which advocates for the academic membership of the AMA, has stewardship of major events in the discipline, and spearheads numerous thought leadership and developmental events for doctoral students and marketing faculty.

David''s teaching interests are in marketing analytics, quantitative marketing, marketing strategy, global marketing and innovation. David''s teaching efforts have been recognized via numerous teaching awards, including the John D. and Dortha J. Withrow Teacher-Scholar Award (Michigan State University), Dennis Ching Teaching Excellence Award (University of Hawai''i at Manoa), University of Oklahoma Associates Teaching Fellow, Outstanding Professor (University of Oklahoma), Excellence in Leadership (University of Oklahoma), Excellence in Teaching Award (Kent State University), and Outstanding Marketing Ph.D. Teaching Award (Kent State University).

Educaion

University of Akron, B.S.B.A.

Kent State University, M.B.A.

Kent State University, Ph.D.

Research Interests

Global Marketing Strategy

Inter-organizational Governance

Marketing Analytics

Innovation