Daniela Massieu

Daniela Ruiz Massieu is a visiting scholar at the Martin Trust Center for the 2021-22 academic year.

She is an Associate Professor at Instituto Tecnológico Autónomo de México (ITAM), where she teaches entrepreneurial finance, entrepreneurship, and business model innovation. She conducts research and writes business cases on venture capital, entrepreneurship and, startup valuation in Latin America. Daniela also heads EPIC Lab, ITAM’s Center for Creativity, Innovation, and Entrepreneurship, where she is responsible for designing strategic initiatives and educational programs that provide entrepreneurs with the skills to create and scale their business ideas. Daniela served as the Director of ITAM’s undergraduate Business Program and co-designed three Executive Programs: Angel Investment Program, New Venture Creation, and Social Entrepreneurship. Daniela actively serves as a speaker, mentor, and jury in different entrepreneurial initiatives.

Prior to ITAM, her professional experience includes working as a financial analyst at Banco Santander and Standard & Poor’s and co-founding a furniture retail business in Mexico City where she was responsible for the financing and investment activities.

She currently serves in the management board of Stanford’s Graduate School of Business and in the board of directors of Kimberly-Clark de Mexico (KCM), a publicly listed leading consumer product company.

Daniela earned an undergraduate degree in Business Administration from ITAM, an MBA from Stanford Graduate School of Business (GSB), and a PhD in business from Oklahoma State University (OSU).