Daniel McCarthy
Assistant Professor of Marketing at Goizueta Business School
Biography
Goizueta Business School
Daniel McCarthy completed his PhD in statistics at the University of Pennsylvania’s Wharton School in 2017. McCarthy is also the cofounder and chief statistician of Zodiac, a predictive customer analytics platform. McCarthy’s primary areas of research include Bayesian models, computational methods, customer lifetime value, and the marketing-finance interface. His articles have been published in leading journals, including the Journal of Marketing, the Journal of the American Statistical Association: Theory and Methods, Statistica Sinica, and the Annals of Applied Statistics. His work has also been featured in media outlets such as the Wall Street Journal, Fortune, Barron’s, CBS, Slate, Business Insider, and The Motley Fool.
Education
- Bachelors, Applied Science University of Pennsylvania (2002 — 2006)
- BS, Economics Wharton School, University of Pennsylvania (2002 — 2006)
- Heights High School (1998 — 2002)
Companies
- Director and Co-founder Theta (2018)
- Assistant Professor of Marketing Emory University - Goizueta Business School (2017)
- Council Member Gerson Lehrman Group (GLG) (2012)
- Co-Founder and Chief Statistician Zodiac™ (Acquired by Nike) (2015 — 2018)
- Resident Data Scientist, Wharton Customer Analytics Initiative The Wharton School (2014 — 2017)
- Management Development Program McMaster-Carr (2011 — 2012)
- Investment Professional Nadel and Gussman / Boston Avenue, a single family investment office (2006 — 2011)
- Summer Analyst Citigroup (2005 — 2005)
- Summer Analyst Boston Avenue Capital (2004 — 2004)
Skills
- Data Analysis
- Venture Capital
- Asset Management
Other
Private Equity, Economics, Corporate Finance, Machine Learning, Finance, R, Hedge Funds, Quantitative Analytics, Valuation, Investments, Financial Modeling, Statistics
Videos
S2 Ep1 - Teaser Trailer - Daniel McCarthy brings Marketing, Economics and Finance together
FINANCE in MARKETING: Customer Lifetime Value Formula Pt 2
FINANCE in MARKETING: Customer Lifetime Value Formula Pt1
Customer Lifetime Value w/Daniel McCarthy (Emory University & ThetaCLV)
Dan McCarthy - A Statistical Analysis of Your CX - S2 E3 - Voices of CX Podcast by Worthix
How Customer Behavior Determines Your Company's Financial Valuation
Goizueta Business School Prof. Dan McCarthy
I-Team: The Secret Way Retailers Rank You
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