Dalia Bagdziunaite
PhD fellow, at CBS Executive
Schools
- CBS Executive
Links
Biography
CBS Executive
Presentation
Build up on the knowledge from the practical and academic worlds, my research focus on application of the neuroscientific research methods and approaches to explore the cross-disciplinary field of Consumer Neuroscience, Marketing & Design, in particular focusing on compulsive buying disorder, behavioral addictions, emotions and the effects of the arousal stimulation through the cues in retail settings.
Primary research areas
Main areas of primary research:
Consumer Neuroscience, Psychology, Neuromarketing, Neurodesign
Biosensors: eye-tracking, EEG and GSR in consumer research Compulsive Buying tendencies and habits
Read about executive education
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