Dalia Bagdziunaite

PhD fellow, at CBS Executive

Schools

  • CBS Executive

Links

Biography

CBS Executive

Presentation

Build up on the knowledge from the practical and academic worlds, my research focus on application of the neuroscientific research methods and approaches to explore the cross-disciplinary field of Consumer Neuroscience, Marketing & Design, in particular focusing on compulsive buying disorder, behavioral addictions, emotions and the effects of the arousal stimulation through the cues in retail settings.

Primary research areas

Main areas of primary research:

Consumer Neuroscience, Psychology, Neuromarketing, Neurodesign
Biosensors: eye-tracking, EEG and GSR in consumer research Compulsive Buying tendencies and habits
 

 

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