Cristina Cuevas

Subjects: Local & global marketing - Consumer and shopper insights- Point of sale

Education

• Bachelor's degree in Business Administration & MBA ESADE Business School (1995 — 2000)

Companies

• Senior Advisor and Consultant FMCG (2016)
• Global Marketing Lead - Danone Brand & Core Business Danone Dairy Pars (2013 — 2015)
• Guest Professor MBA and Master of Science in Mkt Programs ESADE Business & Law School (2012 — 2014)
• Local Brand Marketing Manager - Core Business Danone Dairy (2010 — 2013)
• Local Brand Manager - Actimel, Vitalinea, Activia Danone Dairy (2001 — 2010)

Skills

• Digital Marketing
• Estrategia
• Comunicaciones de marketing

Other

Advertising development, Innovation Leadership, Brand strategy, Management, Investigación de mercados, Información sobre el consumidor, Business Strategy, Productos de alta rotación, Estrategia empresarial, Estrategia de mercadotecnia, Gestión de marca, Administración y dirección de empresas, Análisis de mercados, Dirección de marketing