Craig Pladson

Craig Pladson helps grow brands and people, and he's accomplished this throughout his career by purposefully challenging the status quo to drive digital innovation.

He's an independent marketing leader with more than 20 years of experience building, teaching, and co-creating brand and digital strategies for organizations at every level, including Digital River, ColleMcVoy, General Mills, GoKart Labs, and Ovative Group.

Throughout his career, Craig has always been drawn towards marketing, education, and entrepreneurship. In March 2020, he started his own business — Craig Pladson Consulting Group — to do all these things at once. Services include strategy, leadership, creative, and workshops for individuals or teams looking to level up their digital marketing capabilities.

Education

• Master of Business Administration University of St. Thomas - Opus College of Business (2005 — 2010)
• BA Gustavus Adolphus College (1996 — 2000)

Companies

• Managing Principal Craig Pladson Consulting Group (2020)
• Adjunct Professor, Digital Strategy and Planning Hubbard School of Journalism and Mass Communication - University of Minnesota (2016)
• Adjunct Professor, Digital Strategy and Planning University of St. Thomas - Opus College of Business (2019 — 2021)
• Senior Director, Marketing and Creative Lab Ovative Group (2018 — 2020)
• Director, Strategy & Invention / Marketing GoKart Labs - now part of West Monroe Partners (2014 — 2018)
• Digital Marketing Manager General Mills (2012 — 2014)
• Director, Digital Strategy + Analytics Colle+McVoy (2006 — 2012)
• Senior Channel Development Manager Digital River (2000 — 2006)

Skills

• Social Networking
• Brand Development
• Content Strategy

Other

Email Marketing, Direct Marketing, SEM, Online Marketing, Mentoring, Brand Architecture, Blogging, Mobile Marketing, Integrated Marketing, Analytics, E-commerce, Social Media Marketing, Social Media Measurement, Digital Media, Team Leadership, Social Media, Marketing, Marketing Strategy, Strategy, Advertising, Web Analytics, Online Advertising, Interactive Marketing, Digital Marketing, Digital Strategy