Craig Dubitsky

Founder and CEO, Hello Products

Craig Dubitsky has dedicated his career to transforming commodities into desirables and turning consumer insights into disruptive, emotionally charged brands. With his latest venture, Hello Products LLC, Craig and his team seek to disrupt and elevate the staid $30 billion global oral care category. Bringing together thoughtful, come-hither design and highly-natural formulations that embody its seriously friendly™ mantra, hello has taken its category by storm, going from concept to commercialization in six months and from launch to approximately 20,000 top US retail outlets in as much time. It is available in the UK at Selfridges, Superdrug, and Boots and recently launched in Canada, Ireland, and Norway as well.

Hello was named to Inc. magazine’s annual “most audacious” list as one of the 25 companies that are changing the world, and Dubitsky himself was recently named to the Advertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers. The brand also received the Good Design Award and the Red Dot Award, two of the world’s most prestigious design prizes, and achieved Leaping Bunny status for its friendliness with respect to animal testing.

Prior to hello, Craig co-founded the Kind Group, a privately held company where he conceived eos, a line of women’s personal care products that turned the category on its head with its innovative, purse-search-friendly design and USDA-certified organic composition. He was retained as an advisor by Boots, the UK’s largest health and beauty retailer, for the US rollout of its No. 7, Botanics, and Mediterranean cosmetic and skin care brands, and by green home care brand Seventh Generation to help with innovation and design. Earlier, advising the nation’s largest publicly held retail REIT, Simon Property Group, he identified and led the initial investment in Method Products, the category-busting innovator of premium eco-conscious home and personal care. He served as a director of Method from its inception in 2001 through 2004 and as a director of the prestigious Art Directors Club from 2008 through 2012.