Craig Atwater

Dr. Craig Atwater is a member of the faculty of the Department of Marketing & Supply Chain Management at the Fox School of Business. Dr. Atwater is also senior faculty advisor to Temple University’s American Marketing Association (TU AMA) collegiate chapter, an award-winning student professional organization. TU AMA was awarded a “Silver Chapter” designation in 2014, placing it among the top 15 organizations from among more than 300 international chapters.

After earning his MBA from the Wharton School at the University of Pennsylvania, Craig began a career in business that spanned more than 25 years, working for several IT and financial services companies in the Philadelphia area. During this time, he held a variety of marketing positions in sales, product management, and marketing research, as well as senior management.

In 2002, Craig followed his long-time passion and returned to academia to complete his doctorate in Business Administration (Marketing) at Temple University’s Fox School of Business. While in the program – and upon his graduation – Craig focused upon two domains that he considered equally interesting: Research, especially as related to services marketing and business-to-business marketing strategy, the fields in which I previously worked; and Teaching, particularly at the undergraduate level.

Craig was appointed a full-time faculty member at Fox in 2007, where he teaches several undergraduate courses in marketing. He is curriculum coordinator for MKTG 2101 (Marketing Management), the “principles of marketing” course required of every BBA student. In addition, he continues to search for better teaching methods and techniques that will improve the learning outcomes of students, especially when dealing with the very large classes he teaches.

Sample Publications

• Atwater, C., Gopalan, R., Lancioni, R., and Hunt, J. (2010) To Change or Not to Change: How Motor Carriers Responded Following 9/11, Journal of Business Logistics, 31, 129-155.
• Under Review: Atwater, C., Gopalan, R., Lancioni, R., and Hunt, J. Measuring Supply Chain Risk: Predicting Motor Carriers’ Ability to Withstand Disruptive Environmental Change Using Conjoint Analysis.

Awards and Honors

• Hugh G. Wales Award — Outstanding Faculty Advisor, American Marketing Association (AMA) – 2013
• Dean’s Teaching Fellow, Center for Innovative Teaching and Learning (2011-2013)
• FSB Award for Excellence in Teaching by Doctoral Student (2010)

Teaching

• MKTG 2101: Marketing Management
• MKTG 3511: Marketing Research
• MKTG 3596: Consumer & Buyer Behavior