Claire Tsai

Claire Tsai is an Associate Professor of Marketing and a co-founder of the Behavioral Economics in Action Research Cluster at the University of Toronto's Rotman School of Management. She has worked in financial services in New York, Taipei and Hong Kong. She adopts a behavioural economics approach in studying decision making in areas of financial decisions, food consumption and well-being. She studies overconfidence and how this bias systematically influences judgments and decision making. She also studies the science and economics of happiness, which she terms Hedonomics. Her work appears in leading marketing and psychology journals, including Journal of Consumer Research and Psychological Science. Her work often receives featured coverage in popular media outlets including the Wall Street Journal (Week in Ideas), Time.com, Globe and Mail, CBC News, and Harvard Business Review. Speaking engagements include the Latin American Financial Education Congress and Ontario Securities Commission.

Selected Publications - Papers

• From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model with Leonard Lee et al. Journal of the Association for Consumer Research
• How Incidental Confidence Influences Self-Interested Behaviors: A Double-Edged Sword Tsai, Claire I. and Jia Lin Xie Journal of Behavioral Decision Making
• Moving Citizens Online: Salience and Framing as Motivators for Behavioral Change
• Castelo, Noah, Elizabeth Hardy, Julian House, Nina Mazar, Claire I. Tsai, Min Zhao
• Journal of Behavioral Science and Policy
• The Effects of Price Promotions on Customer Satisfaction over Time Tsai, Claire I. and Leonard Lee Editorial Report Series; AIMIA Institute
• How Price Promotions Influence Postpurchase Consumption Experience over Time
• Lee, Leonard and Claire I. Tsai Journal of Consumer Research
• Over- Predicting and Under-Profiting in Pricing Decisions Shen, Luxi, Christopher K. Hsee, Qingsheng Wu, and Claire I. Tsai Journal of Behavioral Decision Making

Education

• PhD The University of Chicago Booth School of Business (2002 — 2007)
• MBA The University of Chicago Booth School of Business (1997 — 1999)
• Bachelor of Business Administration (B.B.A.) National Taiwan University

Companies

• Associate Professor of Marketing (with tenure) Rotman School of Management (2013)
• Affiliate Behavioral Economics in Action at Rotman School of Management (BEA@R) (2013)
• Visiting Scholar UCLA Anderson School of Management (2013 — 2014)
• Visiting Scholar Columbia Business School (2013 — 2013)
• Assistant Professor of Marketing Rotman School of Management, University of Toronto (2007 — 2013)
• Associate Deutsche Bank (2001 — 2002)