Chung-kue Hsu

Teaching Interests:

• Principles of Advertising and Consumer Behavior

Research Interests:

• Advertising and Cross-cultural consumer behavior

Dr. Chung-Kue (Jennifer) Hsu has been teaching at Virginia Tech since 2004. Her teaching and research interests focus on advertising and consumer behavior. She originally came from Taiwan and worked at the Kimberly-Clark Corp., Taiwan as an assistant brand manager.She obtained her Ph. D. degree from the University of Illinois at Urbana-Champaign and taught at Rutgers University and Montclair State University in New Jersey prior to moving to Blacksburg.

Education

• B.B.A., National Taiwan University, 1990
• Ph. D., University of Illinois at Urbana-Champaign, 1998