Chul Kim

Chul Kim is an Assistant Professor in Marketing at Baruch College, City University of New York (CUNY). His research priority is to provide counterfactual insights regarding social media and digital marketing by utilizing Bayesian methods and dynamic structural models. His current studies explore the dynamics of crowd-fundraising and the Billboard Effect of online travel agencies. He received his Ph.D. in Management Engineering from KAIST Business School with a focus on Marketing. He was a postdoctoral research fellow and lecturer in Marketing at the University of Maryland. He also has a professional experience as a Data Scientist at Samsung. He was responsible for developing Samsung’s proprietary global demand forecasting models for smartphones.

Academic Degrees

BS, KAIST, Industrial Engineering, 2007

PhD, KAIST, Management Engineering, 2013

Awards

Best Consulting Award, Samsung Economic Research Institute, Seoul, Korea, Dec. 2013

Best Dissertation Award, Gallup Ph.D. Research Award, Seoul, Korea, May 2013

Best Dissertation Award, KAIST College of Business, Seoul, Korea, Feb. 2013

Best Paper Award, Korean Operations Research and Management Science Society, Seoul, Korea, Sep. 2012

Travel Grant Award, 32nd International Symposium on Forecasting, Boston, MA, Jun. 2012

Ph.D. Excellent Research Award, KAIST College of Business, Seoul Korea, 2009 – 2012 (4 consecutive years)

3rd Prize, Social Venture Competition Korea, Seoul, Korea, Sep. 2008

Korea Representative, Social Venture Competition Global, UC Berkeley, CA, Apr. 2008

Social Impact Award, Social Venture Competition Korea, Seoul, Korea, Sep. 2007

Winner, Hyundai Motor Car Marketing Forum, 2007; LG Global Challenger, 2004; KIIE Competition, 2005

Areas of Expertise

Crowdfunding, Social Media, Digital Marketing, Multi-channel Attribution