Christopher Kong

Speaker

Expertise

Links

Biography

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Education

  • Bachelor of Commerce (BCom) / Bachelor of Laws (LLB) (Hons) University of Melbourne
  • Executive Leadership Program IMD Business School
  • Advanced Chinese Language Training Nanjing University
  • Victorian Certificate of Education (VCE) Melbourne High School
  • Chartered Financial Analyst (CFA) CFA Institute

Companies

  • Speaker Chinese Consumer, Digital & E-commerce Trends (2012)
  • Director, Data/Digital Transformation & Insight Danone (2016 — 2021)
  • Board Member China Australia Millennial Project (2016 — 2018)
  • Lecturer, Behavioral Economics Immersion Program Yale School of Management (2016 — 2016)
  • Senior Director, Consumer Packaged Goods Nielsen (2013 — 2016)
  • Management Consultant Third Horizon Consulting Partners (2011 — 2013)
  • Head of Commercial Planning & Integration Support, Australia / New Zealand Kraft Foods Group (2009 — 2010)
  • Group Brand Manager, China Cadbury plc. (2007 — 2009)
  • Regional Insights Manager / Analyst-President's Office, Asia Pacific Cadbury plc. (2004 — 2007)

Skills

  • Channel Strategy
  • Strategic Brand Positioning
  • Customer Segmentation Strategy

Other

Insight Generation, Acquisition Integration, Consumer Goods, Thought Leadership, Product Innovation, Business Transformation, Business Strategy

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