Christilene du Plessis

Education

• 2017 Doctor of Philosophy, Marketing Rotterdam School of Management, Erasmus University
• 2013 Master of Science, Management INSEAD
• 2009 Bachelor of Business, Marketing (with First Class Honors) University of Queensland
• 2008 Bachelor of Science, Physiology and Biomedical Science University of Queensland

Companies

• Assistant Professor of Marketing Singapore Management University (2017)
• Visiting Scholar Cornell University (2015 — 2016)

Research Interests

• Social Influence
• Social Hierarchies
• Word of Mouth
• Prosocial Behavior
• Social Cognition
• Attitudes
• Consumer Decision-Making

Awards, Recognition and Honors

• Best 50 Undergraduate Professors, Poets & Quants, 2022
• Dean’s Teaching Honour List, Singapore Management University, 2021 – 2022
• Nominee, Most Promising Teacher Award, Singapore Management University, 2021
• Dean’s Teaching Honour List, Singapore Management University, 2020 - 2021
• SMU Dean’s Teaching Honour List Top Faculty Members, 2019 - 2020
• SMU Dean’s Teaching Honour List Top Faculty Members, 2018 – 2019
• Winner: Best Student Paper, International Association for Conflict Management, 2016
• Winner: Best Graduate Student Poster, Society for Personality and Social Psychology, 2016
• Winner: Conference Travel Award, Society for Personality and Social Psychology, 2016
• Winner: ERIM Talent Placement Award, Erasmus Research Institute of Management, 2016
• Best Paper Proceedings (awarded to ~ 10% of papers), Academy of Management, 2016
• AMA-Sheth Doctoral Consortium Fellow, 2016
• Trans-Atlantic Doctoral Consortium (TADC) Fellow, 2016
• Winner: Dissertation Proposal Award, Society for Consumer Psychology, 2015
• Erasmus Trustfonds Scholarship, Erasmus University, 2015-2016
• INSEAD PhD Scholarship and Tuition Waiver, 2011-2014
• Australian Postgraduate Award, Australian Federal Government, 2010-2011
• First Class Honors (Summa Cum Laude), University of Queensland, 2009
• RSPCA Honors Scholarship, University of Queensland, 2008-2009

Selected Journal Articles (Refereed)

du Plessis, Christilene, Serena D’Hooge and Steven Sweldens, “The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes,” Journal of Consumer Research, conditionally accepted.

du Plessis, Christilene, My Hoang Bao Nguyen, Trevor Foulk and Michael Schaerer, “Relative Power and Interpersonal Trust,” Journal of Personality and Social Psychology, forthcoming

Schaerer, Michael, Trevor Foulk, Christilene du Plessis, Min-Hsuan Tu and Satish Krishnan (2021), “Just Because You’re Powerless Doesn’t Mean They Aren’t Out to Get You: Low Power, Paranoia, and Aggression.” Organizational Behavior and Human Decision Processes, 165, 1 – 20.

Foulk, Trevor, Irene E. De Pater, Michael Schaerer, Christilene du Plessis, Randy Lee, and Amir Erez (2020), “It’s Lonely at the Bottom (Too): The Effects of Psychological Powerlessness on Social Closeness and Withdrawal Behaviors.” Personnel Psychology, 73 (2), 363 - 394.

Schaerer, Michael, Christilene du Plessis, Andy J. Yap and Stefan Thau (2018), “Low power individuals in social power research: A quantitative review, theoretical framework, and empirical test.” Organizational Behavior and Human Decision Processes, 149, 73 – 96.