Chris Easingwood

Christopher Easingwood is Professor of Marketing and Head of the Marketing and Strategy Group at Manchester Business School. Chris Easingwood joined Manchester Business School in 1982, having previously worked in consultancy and management services both in the UK and Australia. He has a PhD from the Wharton Business School, USA. He is an active researcher in a number of areas including services marketing, financial services marketing, marketing of technology, customer relationship management, new product development and product marketing.

He has approximately 70 publications with many articles appearing in leading international journals such as Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Business Horizons, Industrial Marketing Management, Journal of Product Innovation Management, Service Industries Journal and the European Journal of Marketing.

Education

• PhD Wharton Business School

Companies

• Honorary Professor Manchester Business School, University of Mancheter (2010)
• Formerly DBA Director Manchester Business School (1981)
• Formerly Head of Marketing & Strategy, Exec MBA Director Manchester Business School (1981)