Chi Wong

Qualifications

• PhD - Marketing (The Chinese University of Hong Kong)
• MPhil - Marketing (Hong Kong Baptist University)
• MA - Communication (Hong Kong Baptist University)
• BEng - Electronic Engineering (Sun Yat-Sen University)

Biography

Dr. WONG Chi Vincent is Assistant Professor of Marketing at the City University of Hong Kong. His research interests include consumer information processing, cross-cultural consumer psychology, and marketing communications. His research has been published in top-tier psychology and business journals, including Journal of Personality and Social Psychology, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Vincent has been a radio and TV financial program host/producer in Hong Kong and Macau for years prior to his academic career, and is currently a freelance voice actor.

Research Grants

PI: "Cultural Syndromes and Attribution", Early Career Scheme - Hong Kong Research Grants Council, (2019-2020), Dr. Chi WONG

co-PI: "Communication Strategies for When a Product’s Negative Attributes are Only Partially Reduced", General Research Fund - Hong Kong Research Grants Council, (2015-2018), Dr. Lei SU, Dr. Chi WONG, and Prof. Howard Pong-Yuen LAM

Publications

Journal Publications and Reviews

Wong, Vincent Chi; Su, Lei; Lam, Howard Pong-Yuen / When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes. September 2020; In: Journal of Marketing. Vol. 84, No. 5, pp. 137-153

Wong, Vincent Chi; Fock, Henry; Ho, Candy K.Y. / Toward a Process-Transfer Model of the Endorser Effect. June 2020; In: Journal of Marketing Research. Vol. 57, No. 3, pp. 565-581

Huang, Feifei; Wong, Vincent Chi; Wan, Echo Wen / The Influence of Product Anthropomorphism on Comparative Judgment. February 2020; In: Journal of Consumer Research. Vol. 46, No. 5, pp. 936-955

Research Areas

• Consumer information processing
• Cross-cultural consumer psychology
• Marketing communications