Charles Schewe

Education

PhD Marketing, Kellogg School of Management, Northwestern, 1972 MBA Marketing, University of Michigan, 1965 AB Economics, University of Michigan, 1964

Academic Appointments

Professor of Marketing, University of Massachusetts, 9/1972-Present Fulbright Senior Scholar and Visiting Professor, Massey University, New Zealand, 2/2010-4/2010 Visiting Professor, Stockholm University, Sweden, 5/2010-6/2010 Visiting Professor, University of Lund, Sweden, 1/1990-6/1993 Assistant Professor, Roosevelt University, Chicago, 9/1970-9/1972

Research Interests

• Generational Cohort Market Segmentation
• Aging of American Consumers
• Baby Boomers
• Millennials
• Consumer Behavior
• Marketing Research

Teaching Interests

Undergraduate

• Marketing Research
• Consumer Behavior
• Tools for Professional Success
• Consulting Project course
• International Marketing
• Marketing Management

Masters

• Marketing Management
• Consumer Behavior

Professional Background

Professional Experience

Principal and Partner, 1994-Present, Lifestage Matrix Marketing Executive Consultant, 1990-1993, Age Wave Consultant, 1987-1989, IBM

Recent Honors & Awards

Honorary Doctorate [Honoris Causa] from University of Lund, Sweden, 2012 Fulbright Senior Specialist Award from Massey University, New Zealand, 2010 Distinguished Visiting Professor Award from Massey University, New Zealand, 2010 Findus Visiting Professor at University of Lund, 1990-1993

Selected Publications

An Empirical Examination of Subjective Age in Older Adults, (co-authored with David Agogo, Fatima Hajjat, George R. Milne and Bruce Perrott), Health Marketing Quarterly, Vol. 33, No.1 (2017), pp. 62-79.

Time-benders: A Model of Subjective-Aging in Aging Adults, (co-authored with David Agogo and George Milne), Health Marketing Quarterly, Vol. 31, No. 4 (2015), pp. 383-398.

Health is an Issue of Mind Over Matter, If You Dont Mind, It May Actually Matter!: An Empirical Examination of Subjective Age in Older Adults, (co-authored with David Agogo, Fatima Hajjat, George Milne and Bruce Perrott), Proceedings of AMHCR Conference (2015), pp. 13-24.

Empirical Examination of Subjective Age in Older Adults, (co-authored with David Agogo, George Milne and Fatimah al-Hajjat), Proceedings of AMHCR Conference (2014), pp. 9-25.

If You've Seen One, You've Seen Them All! Are Young Millennials the Same Worldwide? (co-authored with Kathleen Debevec, Thomas Madden, Anders Parment, Andrew Murphy, and William Diamond), Journal of International Consumer Marketing, Vol 25, No. 1 (January, 2013), pp. 3-15.

Are Today's Millennials Splintering into a New Generational Cohort? Maybe! (co-authored with Kathleen Debevec, Thomas Madden and William Diamond), Journal of Consumer Behavior, Vol. 12, No. 1 (January/February, 2013), pp. 20-31.

With Eric Berkowitz "Generational Cohorts Hold the Key to Understanding Patients and Health Care Providers: Coming-of-Age Experiences Influence Health Care Behaviors for a Lifetime" Health Marketing Quarterly, Vol. 28, (Spring 2011), pp. 190-204.

With Paulo Cesar Motta. "Are Marketing Management Decisions Shaped During One's Coming of Age?" Management Decisions, Vol. 46, No. 7, (Fall, 2008), pp. 1096-1110.