Cecil Lum
Instructor at Nanyang Technological University Centre for Professional and Continuing Education
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- Nanyang Technological University Centre for Professional and Continuing Education
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Nanyang Technological University Centre for Professional and Continuing Education
Cecil Lum specialises in both traditional and digital marketing. She started her career as an account manager, managing a few outbound campaigns to generate business leads for her clients. During her tenure with the call center, she provided a continuous training platform to facilitate and inspire her team of customer service representatives to improve their products, call processes and system knowledge. She took on a strategic marketing role for APAC region for an offshore marine corporation through brand presence establishment. In 2016, Cecil moved on to a cloud technology company to lead her digital marketing team in long term marketing strategic planning and implementation of digital marketing activities including social media marketing, content marketing, website management and search engine optimization.
Cecil holds a Master of Business Administration. She is currently a ACTA-certified trainer with Intangibles Consultancy Pte Ltd.
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