Carmen-Maria Albrecht

Carmen-Maria Albrecht is Professor at the University of Applied Sciences Münster. She was Assistant Professor at the University of Mannheim from 2010 to 2016. Her research interests lie primarily in the areas of consumer behavior, branding and retail marketing.

Education

• Doctor of Philosophy - PhD University of Mannheim
• Master's degree University of Mannheim
• Habilitation & Venia Legendi University of Mannheim

Companies

• Professor, CECIRE - Center for Consumer Insight & Retail Excellence Münster School of Business (MSB) (2018)
• Consultant Freelance Consulting for various industries (2005)
• Manager - Subject Matter Expert rpc - The Retail Performance Company (2016 — 2018)
• Assistant Professor of Marketing University of Mannheim, Department of Quantitative Marketing & Consumer Analytics (2010 — 2016)
• Visiting Scholar Columbia Business School (2013 — 2015)
• Interim Chair Holder (Department Head) University of Mannheim, Department of Business Administration & Marketing II (2012 — 2013)
• Lecturer, Research Fellow, and Doctoral Candidate University of Mannheim, Department of Business Administration & Marketing II (2005 — 2010)
• Visiting Assistant Professor of Retailing Texas Tech University - Rawls College of Business (2009 — 2009)
• Visiting Research Scholar Texas Tech University - Rawls College of Business (2008 — 2008)