Carl Brønn

Carl has been an Associate Professor of Decision Science for more than 30 years. He has a bachelor in Mechanical Engineering from Georgia Institute of Technology and a Master of Science and Ph.D in decision science from Georgia State University. His teaching has covered business simulation methods, strategic decision-making, problem structuring, and environmental management. His research interests focus on applying the systems perspective on strategic organisational issues such as sustainability and corporate environmental management, studying the interactions between the firm’s social and technological systems resulting from digital transformations, and organisational learning and knowledge management.

He has published a number of articles with Peggy Simcic Brønn on a systems approach to reputation building, including: ‘Systems Thinking: A Method for Reducing Reputation Risk’, International Studies of Management and Organisation and ‘A Systems Approach to Understanding how Reputation Contributes to Competitive Advantage’, Corporate Reputation Review.

He is also published in a number of books and in journals such as Strategic Management Journal, Journal of Communication Management, Engineering, Construction and Architectural Management and the Journal of Public Policy.