C. Joe Arun, SJ

In his 18 years of robust experience in academic and industry, Dr. Joe Arun SJ. has done extensive research in the areas of consumer behaviour, cross-cultural management, conflict and identity construction and other related areas. He has published books and scientific papers in areas such as personal growth, globalisation, leadership and strategy. He holds an MBA from IIBM and Madras University and a PhD from Oxford University UK.

Prior to joining LIBA, Dr. Joe Arun was the Director of St. Joseph’s Institute of Management (JIM), Trichy where he was instrumental in elevating the institute as one of the top B-Schools in the country. He also served as the Director of Goa Institute of Management (GIM) and Secretary & Correspondent of Loyola College, Deputy Director of LICET, Director of Xavier Institute of Business Administration (XIBA), Palayamkottai. He enjoys teaching as well as doing research on consumer behaviour, marketing, strategy, organisational behaviour, personal growth, and entrepreneurship in B Schools in India and in France, UK, Germany and Taiwan.

Education

• 1999-2003:D. Phil (PhD) (Anthropology), Oxford University, UK
• 2010-2011: MBA – (Marketing), IIBM, New Delhi, India
• 2011-2012: MBA – (Human Resources), Madras University, Chennai, India
• 1992-1994:M.A (Anthropology), University of Madras, Chennai, India
• 1982-1985: B.A (Economics) from St. Joseph’s College, Trichy, India
• 2016: Strategic Leadership and Management from University of Illinois at UrbanaChampaign (Coursera)
• 2016: Introduction to Marketing from University of Pennsylvania (Coursera)
• 2015: Analysing Global Trends for Business and Society from University of Pennsylvania (Coursera)

Current Academic Positions

• Director, Loyola Institute of Business Administration (LIBA), Chennai
• PhD Supervisor, Institute of Dialogue with Cultures and Religions (IDCR), Loyola
• College Campus, Chennai, India
• Adjunct Faculty, Rajagiri School of Business, (RBS), Cochin
• Adjunct Faculty, Bharathidasan Institute of Management (BIM), Tiruchirappalii, India

Formerly Held Academic Positions

• Director, St. Joseph Institute of Management (JIM), St. Joseph’s College, Trichy,
• India.
• Director, Goa Institute of Management (GIM), Goa, India
• Director, Xavier Institute of Business Administration (XIBA), St. Xavier’s College,
• Palayamkottai, India
• Deputy Director, Loyola-Icam College of Engineering and Technology (LICET),
• Chennai, India
• Lecturer, Department of Visual Communication, Loyola College, Chennai, India
• Dean, School of Human Excellence, Loyola College, Chennai, India
• Director, Institute of Dialogue with Cultures and Religions (IDCR), Loyola College, Chennai, India

Teaching Experience:

More than 15 years of teaching from 2005 till date: six years in Loyola College in Chennai, Tamil Nadu, India, two years St Xavier’s College, Palayamkottai, India, two years at Goa Institute of Management, Goa, three years at St Joseph’s Institute of Management (JIM), Tiruchirappalli, and now two years at Loyola Institute of Business Administration (LIBA), Chennai

• Conflict management at Institute of Socio-cultural Anthropology, Oxford University, UK
• Behaviour and Identity making at Loyola University, Chicago, USA
• culture and communication at Department of Visual Communication for two years, Loyola College, Chennai India,
• Foundation Courses at Loyola College, Chennai India,
• Consumer behaviour, social entrepreneurship and cross-cultural management in Rajagiri Business School, Cochin, XIMR, St Xavier’s College, Mumbai, India
• Entrepreneurship and Crosscultural Management at Loyola Institute of Business Administration (LIBA), Chennai India,
• Marketing Management at SEG school of management, at Lille Catholic University, France, Angers University France,
• Consumer Behaviour at Ingolstadt School of Management, Germany,
• Cross-cultural Marketing at the department of Textile and Fashion Technology, in Fujen University, Taipei, Taiwan,
• Perspectives in social sciences, and Indian culture in Department of Humanities and Social Sciences at Indian Institute of Technology (IIT) Madras. Taught Consumer Behaviour in ISEG School of management, at Lille Catholic University, France
• Cross Cultural Business Enterprises at Angers University France
• Consumer Behaviour and Crosscultural Management at Ingolstadt School of Management, Germany, as Professor of Crosscultural Management in Audi plant
• Cross Cultural Marketing at the department of Textile and Fashion Technology, in Fu Jen University, Taipei, Taiwan
• Consumer Behaviour in XLRI, Jamshedpur,
• Consumer Behaviour at Rajagiri Business School, Cochin, India
• Consumer Behaviour and Crosscultural Management at XIMR, St Xavier’s College, Mumbai, India
• Strategic Management and Marketing Management at LIBA, Chennai, India

Research Interests:

Core Areas: MANAGEMENT, LEADERSHIP, STRATEGY, CULTURE, COMMUNICATION,

Key Areas: Leadership and Strategy, Leadership Styles, Consumer Culture and Consumer Behaviour, Cross cultural management, Social Entrepreneurship, Organisational Behaviour, Globalisation and Empowerment of the Subalterns Learning Styles and formation of

Learning systems, Competence Mapping and Competence Building, Conflict Resolutions and Conflict Management

Research Experience

• Working as a PhD guide at University of Madras, Chennai through Institute of Dialogue with Cultures and Religions (IDCR), guiding eight students who write theses on culture and
• 1992-1994 – Research Assistant, Measuring Empowerment by Community Development Projects, Project by World Bank
• 1993–1994 – Individual research on Religion and Rituals of Kannikkars of Tirunelveli district in Tamil Nadu, India
• 2000–2002– Research Co-ordinator, Micro Trends among the youth, project for Aylesbury Parish Council, UK
• 2004–2007 – Research Co-ordinator, Conflict between religious communities in Coimbatore city in India, project by IDCR, Loyola College, Chennai, funded by MISSIO Aachen, 2005-2006 Research Analyst, Voting Patterns in Assembly Elections in Tamil Nadu, Funded by Goodwill Communications, Chennai
• 2007-2009 Research co-ordinator, Caste violence in Tamil Nadu, India, by IDCR, Loyola College, Chennai, India, funded by Missio, Aachen, Germany. Studied caste conflicts in India to show how caste factors stand in the ways of economic development of people; Researched on the factors contributed to bomb blasts in Coimbatore city in Tamil Nadu and how the inter-religious conflicts could be solved
• 2008-2009 Research Coordinator, Consumer Culture: A Study of Mall culture in Chennai city, IIT-Madras, Humanity and Social Sciences.
• 2009 – 2011 Regional Research Co-ordinator, Role of Religion in Development by School of Oriental and African Studies, University of London
• 2008 – 2010 Principal Investigator, in India, Consumer Cultures of India: Study of Buying Behaviour of India. JASOS, Oxford, UK
• 2010 -2012 As a principal investigator, studied the blocks that prevent Dalits from achieving development. This was funded by European Council of Social Research (ESRC).
• 2011-2012 Studied the buying behaviour in Malls in Chennai city to find out the role of culture in the decision making process, as part of consumer behaviour
• 2010 Studied the motivational factors for changing food habits of Indians from Indian foods grounded in culture to foods from the West to map the changing patterns of behaviour due to consumer behaviour
• 2011 Studied on how symbols and myths contribute to production of corporate culture, a case of Tata
• 2012-2014 Led a team of researchers who investigated 32 small time entrepreneurs in Tirunelveli district (titled as Rustic Entrepreneurs) to find out the context-specific entrepreneurial skills of people who have run businesses successfully for the last fifty years.

Professional Societies

• Member, European Association of Social Anthropologists (EASA)
• Member, The Board of Studies, Holy Cross College, Trichy
• Member, Anthropological Society of Oxford, UK
• Member, Knowledge Xchange Foundation, Chennai India
• Member of Research Team, Goodwill Communications
• Member, Ethics Committee, ICMR, Medical Council of India
• Member, Board of Studies, Department of Anthropology, University of Madras
• Member, the Governing Board, LITES Institutions, Nagercoil, India
• Mentor, Syllabus Revision of Tamil Nadu School Text book