Bryan Lukas

Professor Bryan A. Lukas holds a Chair in Marketing at the University of Manchester’s Alliance Manchester Business School (AMBS) and is a Honorary Fellow within the University of Melbourne in Management and Marketing. Bryan is Academic Director of Executive Education at AMBS responsible for the strategic direction and development of the school's executive education portfolio.

Bryan serves as an editorial board member of Journal of the Academy of Marketing Science and Journal of Business Research and was previously on the editorial boards of Journal of Marketing (2012-2018) and Journal of International Business Studies (2004-2007). He also served a three-year term on the 12-member Academic Council of the American Marketing Association until 2021. Bryan is the recipient of a Best Services Article award from Journal of Service Research and three Best Paper awards from the American Marketing Association as well as two Best Paper awards from the Australian and New Zealand Marketing Association.

Bryan’s research interests are in the fields of marketing management and strategy. He is known for his view that marketing needs to have a louder voice in company boardrooms and be given more strategic responsibilities. His research has appeared in premier peer-reviewed research publications, such as Journal of Marketing, Journal of Management, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Retailing and Journal of Product Innovation Management (a list of selected publications is provided further below). Bryan also is a textbook co-author of Marketing Principles (Cengage, in its 3rd edition), Marketing Research (McGraw-Hill, in its 4th edition) and Marketing Management (John Wiley & Sons).

As an executive educator, Bryan has delivered open and custom programs and in-house marketing training on a variety of topics, including marketing strategy, marketing management, brand management and strategy, brand equity measurement, strategic marketing planning, competitor analysis, value proposition development, market research as well as segmentation and positioning. He has taught over 1300 executives and is the recipient of 17 teaching awards.

As a consulting academic, Bryan has been an advisor to executives in a variety of manufacturing industries and service sectors. He also has provided expert evidence and made statutory declarations in a number of legal proceedings and trademark applications.