Bram Van den Bergh

Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.

Education

• KU Leuven
• Rotterdam School of Management, Erasmus University

Awards

• ERIM Award for 'Outstanding Performance by a Young Researcher' (2011)
• Fellowship - ERIM early career talent programme (2009)

Publications

• Anika Stuppy & Bram Van Den Bergh (2022) - How sampling high- and low-quality products affects enjoyment Opens external - Psychology and Marketing, accepted (4), 726-740
• Mirjam Tuk, S Prokopec & Bram Van den Bergh (2020) - Do versus Don't: The Impact of Framing on Goal Level Setting: Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages Opens external - Journal of Consumer Research, 1003–1024
• Christophe Lembregts & Bram Van den Bergh (2019) - Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions Opens external - Journal of Consumer Research, 45 (5), 1051-1067
• Bram Van den Bergh, N Heuvinck, GAC Schellekens & I Vermeir (2016) - Altering Speed of Locomotion Opens external - Journal of Consumer Research, 43 (3), 407-428
• Bram Van den Bergh (2016) - Increasing shopping efficiency by optimising locomotion Opens external - RSM Discovery - Management Knowledge, 28 (4), 11-13
• RJA van der Lans, Bram Van den Bergh & E Dieleman (2014) - Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit Opens external - Marketing Science, 33 (4), 551-566 - doi: 10.1287/mksc.2014.0859Opens external
• Bram Van den Bergh (2014) - Making better partner matches in brand alliances Opens external - RSM Discovery - Management Knowledge, 19 (3), 20-22 -
• J Aspara & Bram Van den Bergh (2014) - Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products. Opens external - International Journal of Research in Marketing, 31 (1), 117-121
• Ioannis Evangelidis & Bram Van den Bergh (2013) - The number of fatalities drives disaster aid: Increasing sensitivity to people in need Opens external - Psychological Science, 24 (11), 2226-2234
• Bram Van den Bergh (2013) - Business cycle fluctuations and consumption behaviour Opens external - RSM Insight, 14 (2), 11-13
• Maarten Boksem, PH (Pranjal) Mehta, Bram Van den Bergh, V van Son, ST Trautmann, K Roelofs, Ale Smidts & AG Sanfey (2013) - Testosterone Inhibits Trust but Promotes Reciprocity Opens external - Psychological Science, 24 (11), 2306-2314
• Bram Van den Bergh (2013) - What is the economic value of a human life? Opens external
• K Millet, L Lamey & Bram Van den Bergh (2012) - Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times Opens external - Organizational Behavior and Human Decision Processes, 117 (2), 275-284
• K Janssens, M Pandelaere, Bram Van den Bergh, K Millet, I Lens & K Roe (2011) - Can Buy Me Love: Mate attraction goals lead to perceptual readiness for status products Opens external - Journal of Experimental Social Psychology, 47 (1), 254-258
• Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied Myopia Opens external - Journal of Marketing Research, 48 (6), 1033-1044
• Bram Van den Bergh, J Schmitt & L Warlop (2011) - Embodied myopia and purchasing behaviour Opens external - RSM Insight, 8 (4), 7-9
• V Griskevicius, J Ackerman, Bram Van den Bergh & YJ Li (2011) - Fundamental motives and business decisions Opens external
• Bram Van den Bergh, V Griskevicius & JM Tybur (2010) - Consumer choices: Going green to be seen Opens external - RSM Insight, 4 (3), 10-11
• V Griskevicius, J Tybur & Bram Van den Bergh (2010) - Going green to be seen: Status, reputation, and conspicuous conservation. Opens external - Journal of Personality and Social Psychology, 98 (3), 392-404