Borja Velón
at Rotterdam School of Management
Biography
Rotterdam School of Management
Borja Vélon holds a senior management position at Lenovo as Director of EMEA Communications. The aim of his work is leveraging the innovation and differentiation attributes of Lenovo as a company and the products Lenovo brings to the market.
Also at Lenovo, he is the Coordinator and Coach of the EMEA Media Training Course for Lenovo spokespeople. He regularly teaches the International MBA at the ESADE Business School and he is the keynote speaker in many different events.
He has twenty years of experience in the Communications field and has led many big projects – he led the communication process at Lenovo after the announcement of the acquisition of the IBM PC business by the Chinese group and he led the WW PR Team to execute Lenovo’s media activation plan as the main sponsor of the Olympic Games in 2008.
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