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Borja Castresana

at Rotterdam School of Management

Schools

  • Rotterdam School of Management

Expertise

Links

Rotterdam School of Management

Borja Castresana is Associate Professor in Marketing, Communications, Digital and Retails at the ISEM Fashion Business School and Marketing Lecturer at the ESADE Business School. He is the former Chief Marketing Officer of Danone, where he had many positions, such as the Brand Marketing Manager, the Vice-President of Marketing Actimel and the Vice President of Digital Media of WWBU.

He is former Global Chief & Marketing Officer at Pronovias and Desigual. He has more than 20 years of expierence in both local positions as well as international global roles. He has a wide variety of expertise – among which Brand Strategy and PR & Brand Communications.

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