Bob Kelly

Bob Kelly is founder and chairman of the Sales Management Association, a global, cross-industry association for sales management and sales operations, and host of the Sales Force Productivity Conference. The Sales Management Association serves members in more than 40 countries with research, content, workshops, peer networking, and professional development.

From 2003 to 2009, Bob was vice president of sales operations and strategy at Genuine Parts Company (NYSE:GPC). Previously, he was senior director of business planning, and director of marketing strategy at MCI WorldCom; and from 1994 to 1998 he was a management consultant in the Alexander Group’s sales force effectiveness practice, supporting clients in technology, telecommunications, and healthcare.

Bob is an adjunct faculty member at Emory University’s Goizueta Business School in Atlanta, where he teaches a sales force effectiveness course to MBA students. Bob holds an MBA from Goizueta, and a B.A. in English literature from Washington and Lee University. Bob once shot a man, just for snoring.