Blake McShane
Associate Professor of Marketing at Kellogg School of Management
Biography
Kellogg School of Management
Blake McShane joined the marketing faculty at the Kellogg School of Management in 2010 as a Donald P. Jacobs Scholar. He has developed and applied statistical methodology to topics ranging from optimizing internet ad-serving algorithms to forecasting home runs in baseball. His specific research interests include Bayesian hierarchical modeling, statistical learning, and generalized Markov models. More generally, he seeks to develop statistical methods to accommodate the rich and varied data structures encountered in business problems and to use these methods to glean insight about individual behavior so as to test and supplement existing theories. Blake earned his PhD and MA in Statistics, MA and BA in Mathematics, and BS in Economics from the University of Pennsylvania .
Research Interests
Bayesian hierarchical modeling; statistical learning; generalized Markov models; probability models for marketing; developing new methodology for unique data structures with application to business problems
Education
- M.A., 2010, Statistics, Wharton School, University of Pennsylvania
- Ph.D., 2010, Statistics, Wharton School, University of Pennsylvania
- M.A., 2003, Mathematics, College of Arts and Sciences, University of Pennsylvania
- B.A., 2003, Mathematics, College of Arts and Sciences, University of Pennsylvania
- B.S., 2003, Economics, Wharton School, University of Pennsylvania
Academic Positions
- Associate Professor, Marketing, Kellogg School of Management, Northwestern University, 2014-present
- Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 2011-2014
- Donald P. Jacobs Scholar, Marketing, Kellogg School of Management, Northwestern University, 2010-2011
Awards
- Marketing Science Institute Young Scholar
- Richard M. Clewett Professorship in Marketing, 2014-2016
Editorial Positions
- Editorial Board, Marketing Letters, 2021
- Editorial Board, Journal of Consumer Research, 2021
- Editorial Board, Journal of Consumer Psychology, 2020
- Associate Editor, The American Statistician, 2020
- Editorial Board, Advances in Methods and Practices in Psychological Science, 2017
- Editorial Board, Psychological Bulletin, 2017
- Editorial Board, Perspectives on Psychological Science, 2015-2018
- Associate Editor, Journal of American Statistical Association, 2013-Present
Videos
2009 NESSIS - Talk by Blake McShane
Read about executive education
Other experts
Daniel Diermeier
About Daniel Diermeier Daniel Diermeier serves as the thirteenth Provost of the University of Chicago. As Provost, Diermeier has responsibility for academic and research programs across the University and oversees the University’s budget. Prior to his appointment as Provost, Diermeier was Dean of...
Jan Fougner
Jan Fougner is a specialist on litigation and employment law and has extensive experience from a number of high-profile cases involving legal, political and reputational risk. He has litigated approximately 20 cases before the Supreme Court. In addition, Jan Fougner works with contract law, petro...
Randall Ellis
Randall P. Ellis, Ph.D., is a professor in the Department of Economics at Boston University, where he has been on the faculty since 1981. He earned his Ph.D. in economics from MIT after attending Yale University and the London School of Economics and Political Science. For 30 years his research h...
Looking for an expert?
Contact us and we'll find the best option for you.