Blake McShane

Blake McShane joined the marketing faculty at the Kellogg School of Management in 2010 as a Donald P. Jacobs Scholar. He has developed and applied statistical methodology to topics ranging from optimizing internet ad-serving algorithms to forecasting home runs in baseball. His specific research interests include Bayesian hierarchical modeling, statistical learning, and generalized Markov models. More generally, he seeks to develop statistical methods to accommodate the rich and varied data structures encountered in business problems and to use these methods to glean insight about individual behavior so as to test and supplement existing theories. Blake earned his PhD and MA in Statistics, MA and BA in Mathematics, and BS in Economics from the University of Pennsylvania .

Research Interests

Bayesian hierarchical modeling; statistical learning; generalized Markov models; probability models for marketing; developing new methodology for unique data structures with application to business problems

Education

• M.A., 2010, Statistics, Wharton School, University of Pennsylvania
• Ph.D., 2010, Statistics, Wharton School, University of Pennsylvania
• M.A., 2003, Mathematics, College of Arts and Sciences, University of Pennsylvania
• B.A., 2003, Mathematics, College of Arts and Sciences, University of Pennsylvania
• B.S., 2003, Economics, Wharton School, University of Pennsylvania

Academic Positions

• Associate Professor, Marketing, Kellogg School of Management, Northwestern University, 2014-present
• Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 2011-2014
• Donald P. Jacobs Scholar, Marketing, Kellogg School of Management, Northwestern University, 2010-2011

Awards

• Marketing Science Institute Young Scholar
• Richard M. Clewett Professorship in Marketing, 2014-2016

Editorial Positions

• Editorial Board, Marketing Letters, 2021
• Editorial Board, Journal of Consumer Research, 2021
• Editorial Board, Journal of Consumer Psychology, 2020
• Associate Editor, The American Statistician, 2020
• Editorial Board, Advances in Methods and Practices in Psychological Science, 2017
• Editorial Board, Psychological Bulletin, 2017
• Editorial Board, Perspectives on Psychological Science, 2015-2018
• Associate Editor, Journal of American Statistical Association, 2013-Present