Bill Tucker

Bill Tucker is group EVP at the ANA, where he oversees the data/technology practice, digital supply chain industry initiatives, measurement for marketers practice, and ANA B2B marketer community.

Mr. Tucker’s career in agency media management and trade association experience spans more than 30 years. Previous positions include EVP at the 4A’s, president of global client management for Publicis Groupe’s Starcom MediaVest Group, CEO of MediaVest, and EVP media director at N.W. Ayer & Partners. He has also held leadership positions at North Castle Partners, Chiat/Day, and Saatchi & Saatchi New York.

Mr. Tucker is a graduate of The Villanova School of Business.

Education

• Bachelor of Science (BS) Villanova University (1977 — 1981)

Companies

• Group Executive Vice President/Executive Director Partnership for Responsible Addressable Media Association of National Advertisers (2017)
• Executive Vice President 4A's (2014 — 2017)
• President Global Client Services SMG Publicis Starcom Media Vest Group (2012 — 2013)
• Chief Executive Officer MediaVest Worldwide Inc. (2007 — 2012)
• President Client Services and Agency Operations Publicis MediaVest Worldwide Inc. (2006 — 2007)
• Executive Vice President Managing Director MediaVest Worldwide Inc. (1999 — 2006)
• Executive Vice President Media Director (Board Member) NW Ayer & Partners Advertising ( Macmanus Group) (1997 — 1999)
• Adjunct Undergraduate Professor NYU Stern School of Business (1996 — 1998)

Skills

The most important

• Media Planning
• Management
• Advertising

Other

Digital Strategy, Digital Marketing, Digital Media, Integrated Marketing