Ashridge Executive Education


Ashridge Executive Education
Director at Bill Critchley Consulting Ltd

My early career was in marketing, as a Brand Manager at Lever Bros. and as a marketing manager in financial services. I then took myself to Cranfield Business School to do an MBA, and it was there that I encountered Organisation Behaviour and had an 'aha moment, but it was to be a while before I could discover a way to practice.

After doing some marketing and strategy consulting, I finally found my way into OD at Sheppard Moscow, where I learnt my craft, but also realised that I could benefit from some psychological training. I started this at Metanoia Institute, in Gestalt and Transactional Analysis, and some years later, emerged as a qualified psychotherapist. Gestalt in particular has informed my practice as an OD consultant.

I moved to Hay Management Consultants in London to set up an OD pratice, and later to Ashridge Business School where I was one of the founders of Ashridge Consulting, which was rooted in sociological and psychological perspectives on organisation. I remain an Associate of Ashridge.

My practice is informed by a deep theoretical knowledge of Organisation Development. This theoretical knowledge is further augmented through my training in Gestalt and over a decade's worth of research into the complexity perspective on organisations. I have become interested in how to develop organisations’ capacity for change and innovation through mininising bureaucracy and focussing on the nature and quality of social interaction.

Further qualifications:

MBA Diploma in Organisation Consulting (Gestalt) Diploma in Clinical Psychotherapy (from the Gestalt Practitioners Training Institute) Gestalt Psychotherapy MSc, Middlesex University

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