Bhavya Mohan

Assistant Professor Bhavya Mohan teaches in the marketing department at the School of Management. Her research examines topics related to transparency, disclosure, and marketing ethics. Specifically, her current work investigates how consumer behavior changes when firms are transparent about wages paid to employees. Her research has been featured in media publications such as The Washington Post, Forbes, Fortune, The Guardian, The Atlantic, The Globe and Mail, PBS, Harvard Business Review, and Wall Street Journal.

Prior to completing her doctorate at Harvard Business School, Professor Mohan worked in company planning at Gap Inc., marketing analytics at Google Inc., and marketing strategy at Safeway Inc. In her spare time, she enjoys painting, meditation, and walking amidst San Francisco’s natural beauty.

EDUCATION

• Doctor of Business Administration, Marketing, Harvard Business School, Boston, MA, 2016
• Bachelors of Arts, Economics and English with Honors, Stanford University, Stanford, CA

EXPERIENCE

• Senior Marketing Strategies Analyst, Safeway Inc., Pleasanton, CA
• Business Marketing Analyst, Google Inc., Mountain View, CA
• AdWords Associate, Google Inc., Mountain View, CA
• Summer Company Planning Analyst, Gap Inc., San Francisco, CA

SELECTED PUBLICATIONS

• Schlager, Tobias, Bhavya Mohan, Katherine DeCelles, and Michael Norton (2021), “Consumers – Especially Women – Avoid Buying From Firms with Higher Gender Pay Gaps,” Journal of Consumer Psychology (forthcoming).
• Mohan, Bhavya (2021), “Closing the Gap: The Benefits of Lowering Pay Ratios,” In Anders Ragnar Örtenblad (Ed.), Debating Equal Pay for All. Palgrave Macmillan.
• Mohan, Bhavya, Ryan W. Buell, and Leslie K. John (2020), “Lifting the Veil: The Benefits of Cost Transparency,” Marketing Science, 39(6), 1105-1121.
• Hacohen, Rony, Annabelle Wittels, and Bhavya Mohan (2018), "Presenting Gender Pay Gap Figures to the Public," Government Equalities Office, United Kingdom.
• Mohan, Bhavya, Tobias Schlager, Rohit Deshpande, and Mike Norton (2018), "Consumers Avoid Buying From Firms With Higher CEO-to-Worker Pay Ratios," Journal of Consumer Psychology, 28(2), 344-352.

AWARDS & DISTINCTIONS

• Park Award for the Best Article in the Journal of Consumer Psychology, 2021
• Outstanding Research Award, School of Management, University of San Francisco, 2021
• Outstanding Teaching Award School of Management, University of San Francisco, 2021