Beverly Wright
Part-time Lecturer, Business Analytics at The Scheller College of Business
Executive Director at Darla Moore School of Business
Schools
- Darla Moore School of Business
- Terry College of Business
- The Scheller College of Business
Expertise
Links
Biography
The Scheller College of Business
Research
Marketing Research
Analytics
Insights
Education
PhD, Marketing - Research emphasis, Georgia State University
Biography
Dr. Beverly Wright is a Lecturer in Business Analytics at the Scheller College of Business. Beverly brings over twenty years of marketing research, analytics, and insights experience from corporate, consulting and academia. In her consultative roles for both nonprofits and for profit businesses, she solved critical issues through the use of modeling and advanced analytics. Her academic experience spans over a decade with a strong emphasis toward community engagement and experiential learning. She''s also worked for companies within or leading Marketing Analysis departments.
Beverly earned a PhD in Marketing (emphasis on Research), a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences from Georgia State University. She has also received a Professional Research Certification from the Marketing Research Association and CAP certification from INFORMS.
Dr. Beverly Wright regularly presents at professional and academic conferences, as well as publishes articles in various business journals.
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Darla Moore School of Business
Dr. Beverly Wright serves as Chief Analytics Strategist at Axis Group, and Executive Director for Center for Applied Business Analytics at University of South Carolina.
Beverly is a sought-after professional speaker at established conferences, presenting on topics related to data science, consumer insights, and marketing analytics.
She operates a nonprofit that leverages data science talent, tools, and resources for community betterment, tackling tough issues like human trafficking, opioid and other addictions, mental health, and other causes.
Furthermore, Dr. Beverly Wright hosts a podcast offered through Technology Association of Georgia called TAG Data Talk, where she and her interviewees discuss topics related to talent, tools, trends, and techniques related to data science and analytics.
Through University of Georgia's Executive Education team, Beverly leads the data science program conceptualization, development, staffing, delivery, and evaluation.
Beverly earned a PhD in Marketing Science, a Master of Science degree in Analytical Methods, and a Bachelor of Business Administration degree in Decision Sciences.
Beverly received Professional Research Certification from the Marketing Research Association, is currently a Certified Analytics Professional from INFORMS, and regularly presents at professional and academic conferences, publishes articles in multiple business journals and conference proceedings, and maintains an active academic research agenda.
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Beverly Wright Testimonial
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