Ben Brubaker

at UW Professional & Continuing Education

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  • UW Professional & Continuing Education

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UW Professional & Continuing Education

Ben Brubaker has more than 15 years of experience using data strategy and analytics to bring success to global marketing agencies, Fortune 500 companies, financial institutions, technology startups and entrepreneurial ventures. Brubaker recently moved into a consulting role with Slalom Consulting. In his previous role at Zillow Group, he led their Rentals group in building and measuring their first account-based marketing capability. He has also led consumer and social media measurement and analytics strategies for clients such as T-Mobile and Microsoft.

Brubaker has driven the application of data and analytics strategies and tools to segment and target prospective customers, test and optimize creative marketing assets, developg messaging approaches and channel strategies, and, ultimately, evaluate performance against campaign goals while answering critical business questions through data-derived insights. He holds a master's of science from MIT.

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