Belén Rodriguez Cánovas
Professor, Master in Corporate & Marketing Communication PT at IE Business School
Biography
IE Business School
Professor Belén Rodríguez-Cánovas is specialized in Branding and Strategic Marketing. She has a long professional career as Marketing Manager and Customer Marketing Manager in FMCG (Kimberly-Clark), auto and electronics (Robert Bosch), luxury markets (L’ÓREAL), pharma (own family-run company) and real estate industry (CP Eastern Europe). She combines her professional position as OTC Marketing Manager in her own family-run company with academic and research positions at IE University, Complutense University Madrid and ICADE Comillas. Professor Rodríguez-Cánovas holds a Ph.D with honors in Economics and Business Administration. She holds a Bachelor in Economics and Business Administration and a Bachelor with honors in Statistics. Several years ago she completed an executive master in Marketing and Commercial Management. She continues studying and she is completing a master in Data Mining and Business Intelligence at Complutense University.
Education
- ICADE - Ph.D, Economics and Business Administration 2009 - 2012
- Universidad Complutense de Madrid - Master's degree, Data Mining 2017 - 2018
- Universidad Complutense de Madrid - Degree, Statistics 2009 - 2011
- ESIC Business & Marketing School - Master, Marketing 1999 - 2000
- ICADE - Degree, Economics & Business, Finance 1993 - 1998
- Luiss Guido Carli University - Economia e Commercio 1995 - 1996
Companies
- Professor Universidad Complutense de Madrid (2015)
- Visiting Professor WU Vienna University of Economics and Business (2014)
- Professor Universidad Pontificia Comillas (2010)
- Professor IE Business School (2009)
- OTC Business Manager FarmaRC (2009)
- Eastern Europe Marketing Manager CP International Romania (2007 — 2009)
- Customer Marketing Manager Kimberly-Clark (2005 — 2006)
- Senior Brand Manager Home Care Scottex & Kleenex Kimberly-Clark (2004 — 2005)
- Brand Manager Infant Care Huggies & Monbebe Kimberly-Clark (2000 — 2004)
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