Beatriz Lafuente

Spanish graphic designer graduated at the Instituto Europeo di Design in Madrid and Camberra University in Australia in 2005.  After graduating she entered in Andrew McConochie's studio, where she begun her professional career with clients such as Loewe, Prada, ARCO or LVMH group, ending her stay working as  Senior Graphic designer and Project Manager, as well as training the creative team. In 2009 she set up the design studio PLAN B WORKS, which is focused on applying the "graphic thinking" to all their projects, generating strong concepts and elegant graphic solutions. The studio has been awarded on 2010 the “Faces of Design” award and been published in Index Book’s “Basic Pack” and “Basic Identity”. Having finished the IED Madrid's specialization course on Typography on 2012, she's cofounder of Comando Cran, a multidisciplinary typographic group and digital foundry based in Madrid, where she develops new digital typefaces and teaches type composition and typography culture. Her first typography “Lucas Sans” has been exhibited at several typographic conferences, such as Ampersand 2013 (London) and TypoMad '14 (Madrid) and the 10th edition of the CIT in Valencia. She combines her professional activity in PLAN B WORKS with teaching Graphic Design & Visual Communication in different centers, such as Instituto de Empresa or SUR.

Education

• Python for (typo) graphic designers Medialab Prado (2015 — 2015)
• Especialización en Tipografía IED Madrid (2012 — 2012)
• Diplomatura IED Madrid (2003 — 2006)

Companies

• Madrid Chapter Lead TypeThursday (2020)
• Socio Familia Plómez (2017)
• Adjunct Professor of Graphic Design IE Business School (2014)
• Socia Fundadora / Directora Creativa PLAN B WORKS (2009)
• Profesor Diseño Gráfico SUR Escuela de Profesiones Artísticas (2015 — 2018)
• Co-fundadora Comando Cran (2012 — 2018)
• Final Project Coach at MVDM IE Business School (2012 — 2017)
• Orador invitado El País Con Tu Futuro (2016 — 2016)
• Taller Creación de Portfolios Universidad Complutense de Madrid (2015 — 2015)